CAVE CREEK, Ariz., April 17, 2013 (GLOBE NEWSWIRE) -- Dethrone Royalty Holdings, Inc. (OTCQB:DRHC) (or "DRHC"), also known as Dethrone Beverage, announced today that Superior Products Company of Northern California is now distributing Dethrone Beverage Products.
Mike Holley, President of DRHC, stated: "We could not be more excited about our Dethrone Beverage products now being distributed by Superior Products Company. Superior is the second major distributor we have brought on board, the first one being Mussetter Distributing. Our goal is to have 7-8 major distributors distributing Dethrone Beverages in Northern California in the next few months."
About Superior Products Company
We proudly distribute a World Class Portfolio featuring many of the finest beverages in Northern California. We feature many diverse portfolios of domestic, import and craft beers, wines, spirits and non alcoholic teas, juices, waters and energy drinks.
Founded in the 1940's - originally servicing the Northern California market from Willows, California - Superior Products now distributes across 13 counties in the North State with warehouse operations strategically located in Willows and Susanville.
We are a family owned and operated company with over 40 energetic employees providing quality service and support to our retail partners. Superior Products Company originally serviced the Valley area from Willows expanding its reach to surrounding areas. Over the years, territories evolved and Superior Products Company focused on Glenn and Colusa Counties. In 2000, we expanded to cover the Susanville area opening up the northeastern counties of Lassen, Plumas, Modoc and Sierra to our company. In 2007, we once again expanded our service footprint to include the counties between our 2 warehouse operations ~ servicing the territory with a variety of both Alcoholic and Non-Alcoholic products.
Today we continue to expand our portfolio to include many of the best new brands launched in the marketplace. We proudly represent partnerships with many great, high caliber suppliers and we look forward to continued growth in the beverage business for years to come.
About Dethrone Royalty Holdings, Inc.
In February 2012 Dethrone Beverage, Inc. (a wholly-owned subsidiary of Dethrone Royalty Holdings, Inc.) entered into a Royalty Agreement with Dethrone Royalty Inc. for the purpose of manufacturing and distributing sports nutrition and water beverages under the Dethrone Beverage brand.
Dethrone Royalty Inc. has been an important factor in the growth of the Mixed Martial Arts (MMA) sports field, as can be seen through their various sponsorships of fighters and events. The Dethrone Royalty brand was formed in 2009 and is based on the traditions of ancient kings; each of us is born and raised with the potential to rule our environment. The Royal Family includes top MMA athletes, world champion boxers and everyday kings. One family, following two rules: defeat thy rivals and demand their respect.
Nick Swinmurn is behind the success of Dethrone Royalty Inc. (licensor to DRHC). He was Founder of Zappos.com and is part owner of the NBA team the Golden State Warriors. Dethrone sponsors some of the best fighters in the world such as heavyweight champ Cain Velasquez, and multi-weight champions Josh Koscheck, Ben Henderson and Jose Aldo.
About Dethrone Beverage:
Dethrone(TM) was carefully formulated to support mental focus and help increase blood flow, thereby giving the body the fuel necessary to power through the day. Whether you are looking to achieve optimal performance in the ring, on the field, or in the workplace, Dethrone(TM) will help give you "that something extra."
"Increase muscular strength and power output. Increase Oxygen to the blood and mental focus. Increase Aerobic & Anaerobic Endurance and advanced recovery."
Dethrone's unique blends are designed to bridge the gap between energy drinks like Monster(TM), nutritional supplements, and hydration drinks like Gatorade(TM) -- without negative effects. We are creating a new beverage segment. We are the triple threat that gives you the energy you need, hydrates like a sports drink, and gets you ready for your next move.
The Dethrone Royalty Holdings, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=16520
Safe Harbor Statement:
Except for the statements of historical fact contained herein, the information presented in this news release constitutes "forward-looking statements" made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. You are cautioned not to place undue reliance on any forward-looking statements in this press release as they reflect Dethrone Royalty Holdings, Inc.'s current expectations with respect to future events and are subject to risks and uncertainties that may cause actual results to differ materially from those contemplated. Potential risks and uncertainties include, but are not limited to, the risks described in Dethrone Royalty Holdings' filings with the Securities and Exchange Commission. Accordingly, readers should not place undue reliance on forward-looking statements contained in this news release or in any document referred to in this news release.
Please Visit Dethrone Royalty Holdings' Website at: www.dethronebeverage.com