RIGHTS ISSUE ALLOCATION FINALISED

        Print
| Source: RNB RETAIL AND BRANDS AB
Not for distribution, directly or indirectly, within or to USA, Australia,
Canada Hong Kong, Japan, New Zealand, Singapore or South Africa or any other
jurisdiction where distribution of this press release would be unlawful

The subscription period in the RNB Retail and Brands AB (publ) rights issue
ended on the 22 April 2013. Through the transaction, the company will receive
approx. SEK 463 million before transaction costs.

“I am pleased with the rights issue outcome and grateful that such a predominant
majority of our shareholders choses to support the company. Now we can focus 100
per cent on developing the business and, among other things, complete on-going
rationalisations and rationalisation programs related to the strategic review of
JC” says Magnus Håkansson, CEO of RNB Retail and Brands

Adding the subscriptions together shows that 67.26 per cent of the offered
shares have been subscribed for with subscription rights and 4.38 per cent of
the offered shares have been subscribed for without subscription rights. The
remaining 28.36 per cent have been subscribed for by an underwriting consortium
consisting of a number of investors. Notice regarding allocation of shares
subscribed for without subscription rights will be sent to those who have been
allocated shares within short.

Through the rights issue, the share capital will increase by SEK 198,510,298.47
from SEK 4,962,757.53 to SEK 203 473 056 and the number of shares will increase
with 6,617,009,949 from 165,425,251 shares to 6,782,435,200 shares, as soon as
the rights issue has been registered with the Swedish Companies Registration
Office.

Last day for trading interim shares (Sw. “BTA”) is on the 29 April 2013. The new
shares are expected to start trading on NASDAQ OMX Stockholm on the 8 May 2013
For further information, please contact:

Magnus Håkansson, CEO, RNB RETAIL AND BRANDS,
+46 8 410 520 02, +46 768 87 20 02, e-mail:  magnus.hakansson@rnb.se

Stefan Danieli, CFO, RNB RETAIL AND BRANDS,
+46 8 410 522 25, +46 768 87 22 25, e-mail: stefan.danieli@rnb.se

RNB RETAIL AND BRANDS AB (publ) discloses the information provided here pursuant
to the Securities Market Act and/or the Financial Instruments Trading Act. The
information was submitted for publication on 25 April 2013 08.00 CET.
RNB RETAIL AND BRANDS owns, operates and develops fashion, clothing,
accessories, jewelry and cosmetics stores that focus on providing excellent
service and a world-class shopping experience. Sales are mainly conducted in
Scandinavia through the three store concepts Brothers & Sisters, JC and Polarn
O. Pyret, as well as through shops in the department stores NK in Stockholm and
Gothenburg. RNB RETAIL AND BRANDS has operation in 11 countries. RNB RETAIL AND
BRANDS has been listed on the OMX Nordic Exchange since 2001.

IMPORTANT NOTICE

In certain jurisdictions, the publication or distribution of this press release
may be subject to legal restrictions. This press release may not be published or
distributed in or into any jurisdiction where such action, wholly or partly, is
subject to legal restrictions. The information contained in this press release
may neither be forwarded, reproduced nor displayed in any manner in violation
with such legal restrictions.

This press release does not contain or constitute an invitation or an offer to
acquire, subscribe for or otherwise trade in subscription rights, BTAs (interim
shares), shares or other securities issued by RNB Retail and Brands AB (publ).
Any invitation to the persons concerned to subscribe for shares in RNB Retail
and Brands AB (publ) will only be made through the prospectus mentioned in this
press release.

The rights issue is not intended for the public in or shareholders resident in
the United States, Australia, Canada, Hong Kong, Japan, New Zealand, Singapore
or South Africa or any other jurisdiction where such persons participation is
subject to any prospectus, registration or any other requirement than those
applicable pursuant to Swedish law, or would violate applicable law or
regulation in such jurisdiction. The subscription rights, the BTAs (interim
shares) or the new shares relating to the rights issue have not been and will
not be registered in accordance with United States Securities Act of 1933 (as
amended), any United States state securities laws, or any provincial act in
Canada. The subscription rights, the BTAs (interim shares) or the new shares
allocated and offered pursuant to the rights issue may not, directly or
indirectly, be transferred, distributed or offered for sale in or into the
United States, Australia, Canada, Hong Kong, Japan, New Zealand, Singapore or
South Africa or any other jurisdiction where the offering of subscription
rights, the BTAs (interim shares) or the new shares is wholly or partially
subject to legal restrictions.

Carnegie is acting for RNB and no one else in connection with the rights
offering and will not be responsible to anyone other than RNB for providing the
protections afforded to its clients or for providing advice in relation to the
rights offering and/or any other matter referred to in this announcement.
Carnegie accepts no responsibility whatsoever and makes no representation or
warranty, express or implied, for the contents of this announcement, including
its accuracy, completeness or verification or for any other statement made or
purported to be made by it, or on its behalf, in connection with the rights
offering, and nothing in this announcement is, or shall be relied upon as, a
promise or representation in this respect, whether as to the past or future.
Carnegie accordingly disclaims to the fullest extent permitted by law all and
any responsibility and liability whether arising in tort, contract or otherwise
which it might otherwise have in respect of this announcement or any such
statement.

This press release contains forward-looking statements, which are statements
related to future events. In this context, forward-looking statements often
address RNB’s expected future business and financial performance, and often
contain words such as "expect”, "anticipate”, "intend”, "plan”, "believe”,
"seek”, or "will”.

Forward-looking statements by their nature address matters that are, to
different degrees, uncertain and can be influenced by many factors, including
the behaviour of financial markets, fluctuations in interest and exchange rates,
commodity and equity prices and the value of financial assets; the impact of
regulation and regulatory, investigative and legal actions; strategic actions;
and numerous other matters of national, regional and global scale, including
those of a political, economic, business and competitive nature. These factors
may cause RNB’s actual future results to be materially different than those
expressed in its forward-looking statements. RNB does not undertake to update
its forward-looking statements.