Success Accelerators Trailblazing New CRM Study

As the Market for Customer Relationship Management Systems Grows, so do Overwhelming Implementation Challenges. Early Research Indicates Majority of Users Understand the Benefits of a CRM in Theory Yet Remain Skeptical in Practice.

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| Source: Success Accelerators

CHARLOTTE, N.C., Oct. 23, 2013 (GLOBE NEWSWIRE) -- Locally based research firm Success Accelerators announces new study to address how companies can better leverage Customer Relationship Management (CRM) tools to build sales pipelines and increase overall operational efficiencies.

According to a Gartner study published in April 2013, "the worldwide CRM Market experienced a 12 percent growth in 2012, three times the average of all enterprise software categories."^ Gartner also forecasts that CRM solutions will rise to a $36B industry by 2017 and that in 2012 CEOs viewed CRM as their #1 technology-enabled investment.

Many organizations, however, face setbacks during CRM implementation including unsuccessful adoption by employees and lack of internal talent to properly customize the interface and provide routine training and maintenance. As a result, studies conducted over the last 10 years indicate that 25-60 percent of CRM projects fail to meet expectations, providing little ROI or upgraded efficiency.

Success Accelerators has announced a plan to conduct research and investigate how businesses can better leverage their CRM to increase productivity, sales, service and marketing automation. Following the one month general survey period, in-depth interviews and round-table discussions will be held to further explore trends, best practices and common challenges across a range of CRM tools. Study results will be fully released in Q1 2014.     

The study will focus on best practices for implementing and managing CRM initiatives and will target organizations using the most widely adopted CRM solutions including: Microsoft's Dynamics CRM, NetSuite's CRM, Oracle Corporation's Siebel and CRM On Demand, Sage's Saleslogix, Salesforce.com, SAP's CRM, and the privately held SugarCRM.

To participate in the research or request a copy of the findings, please visit http://bit.ly/1ghPvCT.

^Forbes. (2013). 2013 CRM Market Share Update: 40% of CRM Systems Sold Are SaaS-Based retrieved from http://www.forbes.com/sites/louiscolumbus/2013/04/26/2013-crm-market-share-update-40-of-crm-systems-sold-are-saas-based/

About Success Accelerators

Success Accelerators provides research, content and events to deliver instant expertise to the marketplace on leading-edge technologies.  Their 2013 focus includes cloud computing, social collaboration, big data, content management, mobility, customer relationship management and consumer trends.

Alison Kendrick
Success Accelerators
(704) 895-2500

www.successaccelerators.com

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