Dublin, Nov. 22, 2013 (GLOBE NEWSWIRE) -- Research and Markets (http://www.researchandmarkets.com/research/jw9l3b/global_augmented)
has announced the addition of the
"Global Augmented Reality Market 2012-2016" report to their
offering.
Analysts forecast the Global Augmented Reality market to grow at a
CAGR of 54.3 percent over the period 2012-2016. One of the key
factors contributing to this market growth is the increasing demand
for enhanced user experience. The Global Augmented Reality market
has also been witnessing increasing partnerships or tie-ups between
startups of this market and major players in the complementary
markets. However, the inferior image quality of the objects
captured by the augmented reality applications could pose a
challenge to the growth of this market.
The key vendors dominating this space are Layar B.V., Metaio GmbH,
Total Immersion, and Wikitude GmbH.
The other vendors mentioned in the report are Qualcomm Inc. and
Zugara Inc.
Commenting on the report, an analyst from TechNavio's Hardware team
said: ''The Global Augmented Reality market is in its nascent
stage, hence there are more startups than established firms in this
market. Therefore, large companies are entering into partnerships
with these startups to gain entry into this market and capitalize
on the technology developed by these vendors. Further, such
partnerships provide the startups with access to considerable funds
to scale up their operations. As a result, the time to market is
quicker than when commercialization is carried out by the startups
themselves.''
According to the report, the increasing availability of the
augmented reality feature in electronic devices such as
smartphones is increasing the visual experience of end-users
significantly. This is because real-time 3D effects are applied to
the objects captured by a camera and greatly enhance the visual
experience of users. Moreover, augmented reality is rapidly gaining
popularity in virtual applications such as gaming. Further, several
companies are combining the effects of multi-touch and gesture
recognition, thereby increasing the popularity of augmented reality
among end-users.
Further, the report reveals that the key factor curtailing the
growth of this market is the poor quality of the images captured by
augmented reality applications.
For more information visit
http://www.researchandmarkets.com/research/jw9l3b/global_augmented
Research and Markets
Laura Wood, Senior Manager.
press@researchandmarkets.com
U.S. Fax: 646-607-1907
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Sector:
Computing and Technology