BURLINGTON, Mass., Dec. 6, 2013 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (Nasdaq:BLIN), The Digital Engagement Company™, today announced the release of iAPPS v5.1. The iAPPS platform is the only true, deeply-integrated digital marketing solution with superior capabilities in content management, eCommerce, eMarketing, web analytics, and now, with this latest release, social media management on one all-encompassing .NET platform. iAPPS remains the only Web Engagement Management platform that can be delivered as either a true SaaS multi-tenant environment or a traditional dedicated server environment.
The latest version of iAPPS features upgrades across the entire platform, including new administrative controls on the dashboard to leverage pre-integrated enterprise search capabilities, search engine optimization and template enhancements to blogging functionality, and improved usability controls.
"With this latest release, we were able to simultaneously fine tune the innovation introduced in iAPPS 5.0 and develop iAPPS Social, a product that empowers digital marketers to take advantage of the growing influence of social media as a business and customer engagement channel," says Brett Zucker, Executive Vice President and Chief Technology Officer of Bridgeline Digital.
Key features of iAPPS 5.1 include:
- Launch of iAPPS Social: With this social media management solution, customers can harness the growing influence of social media as a business channel by easily enabling customers to identify, engage and capitalize with ongoing conversations taking place across the entire web.
- Administrative Tools for Enterprise Search: New Enterprise Search controls within the iAPPS interface enable efficient delivery of content that visitors are looking for through customizable "Synonym Rings" and automated "Best Bet" search results.
- Expanded Customization Capabilities on Blog Templates: Customers can easily update the layout of the corporate blog page by customizing content, media, and text without having to access a developer.
- Improved Blogging Functionality: Superior On-Page SEO features and pre-integrated RSS feeds help customers build a web community around the corporate blog and optimize the visibility of content marketing initiatives on popular search engines.
About Bridgeline Digital
Bridgeline Digital, The Digital Engagement Company™, enables its customers to maximize the performance of their mission critical websites, intranets, and online stores. Bridgeline's iAPPS® platform deeply integrates Web Content Management, eCommerce, eMarketing, Social Media management, and Web Analytics to help marketers deliver online experiences that attract, engage and convert their customers across all digital channels. Bridgeline provides end-to-end Digital Engagement solutions and boasts an award-winning team of interactive services professionals. Headquartered in Burlington, Mass., with nine additional locations throughout the United States and a .NET development center in Bangalore, India. Bridgeline has thousands of quality customers that range from small- and medium-sized organizations to Fortune 1000 companies. To learn more, please visit www.bridgeline.com or call (800) 603-9936.