New York, NY, Dec. 12, 2013 (GLOBE NEWSWIRE) -- Likeable Media received the Strategic Transformation Award at Innovation Enterprise's Strategy Innovation Awards. The award recognizes organizations that have pioneered initiatives and innovative achievements within and around strategy.
Likeable Media started as, literally, a "mom and pop business," and has strategically transformed to an award-winning, global social media and word-of-mouth marketing firm. The agency was founded after Dave and Carrie Kerpen were married at a local minor league ball park. The wedding, called "Our Field of Dreams," raised over $20,000 for charity and received coverage on ABC World News Tonight, CNBC On The Money, and hundreds of blogs and local newspapers.
In 2010, the agency renewed its focus, mission, and name; and become known as Likeable Media. The name change came partly as a result of Facebook's new Like button, but mostly because the firm wanted to create a more likeable world. Since the rebrand, Likeable Media has been named number 146 on the Inc. 500 Fastest-Growing U.S. Companies List and ranked as one of the Top 50 Fastest-Growing Women-Owned Businesses by WPO and American Express OPEN. In 2013, Carrie Kerpen was appointed Chief Executive Officer of Likeable Media.
"My goal is to make Likeable Media the 'Disney of agencies.' As Disney is to magic, Likeable Media must be to likeability in client service," says Kerpen. "We are constantly striving to do better to make our level of service more outstanding. Likeable will continue to grow exponentially in 2014 and watch social media continue to serve as the pulse of consumer sentiment and influence."
Likeable joins the ranks of Charles Schwab and CITI as recipients of the Strategic Transformation Award. The entire category list of organizations honored at the Strategy Innovation Awards can be found online at http://theinnovationenterprise.com.
About Likeable Media: Likeable Media is an award-winning, global social media and word-of-mouth marketing firm with a focus on creating compelling content. Likeable Media has worked with over 200 brands and is the only agency to win three consecutive WOMMY awards from the Word of Mouth Marketing Association (WOMMA). In 2012, Likeable Media was named number 146 on the Inc. 500 Fastest-Growing U.S. Companies List. In 2013, Likeable Media was named one of the Top 50 Fastest-Growing Women-Owned Businesses by WPO and American Express OPEN and the 6th "Best Place to Work in New York City" by Crain's New York Business.
###