MEMSIC Announces a Wearable Connected Watch Development Kit for Context Awareness, Health and Fitness, Sports, Motion and Orientation Detection

Leading MEMS Device Provider Teams With META Watch Ltd. to Provide Advanced Features

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| Source: MEMSIC, Inc.

LAS VEGAS, Jan. 8, 2014 (GLOBE NEWSWIRE) -- MEMSIC, Inc.(www.memsic.com), a leading MEMS solutions provider, today announced here at CES 2014 the first of its kind connected watch SDK (MMW-SDK) with an integrated e-Compass. Its availability facilitates the rapid development of a wide range of wearable consumer electronic applications with connectivity to Apple and Android platforms. Contact watchsdk@memsic.com to schedule a meeting at CES.

The MMW-SDK takes advantage of the ultra low power and small size of the recently introduced MEMSIC MMC3416xPJ magnetometer, allowing developers to create innovative, always-on, wearable applications that enhance the user experience and utility of mobile handsets and tablets. While using less than 50uA of current, the MMC3416xPJ can provide fast, highly accurate heading, rotation and attitude information which, combined with MEMSIC's sensor fusion software, will enable applications to understand the context of the user, such as whether the user is standing, sitting, lying, walking or running, and can also assist in indoor navigation applications. The SDK also provides a wireless connection to another mobile device, further simplifying the development and integration process.

The MEMSIC electronic compass software provides a highly accurate fully tilt compensated electronic compass with calibration that supports MEMSIC's recently introduced MMC3416xPJ ultra low noise, low power magnetometer in a 1.6 x 1.6 x 0.6 package. High heading accuracy of the compass is enabled by the high performance and low noise of the MMC3416PJ.

Integrating sensors can be complex and time consuming. A thorough understanding of the theory of magnetics, sensor behavior, calibration and tilt compensation is required before the design can start, and the digital outputs of counts per gauss need to be filtered, translated and correlated into a tilt compensated heading.

MEMSIC simplifies this integration by providing the necessary calibration libraries and sensor fusion software as part of the MMW-SDK. This SDK leverages MEMSIC's many years of experience as an IMU developer to provide the basic sensor framework on top of which the developer can build context awareness, motion and fitness applications.

"META is excited to be working with MEMSIC; a leader in inertial sensors, systems and solutions. Their low-power, high-dynamic range sensors and the sensor fusion software coupled with META's ultra-low power connected watch platform enable a host of new consumer wearable devices and watch features," says Meta Watch Ltd. CTO, David Rosales.

John Newton, MEMSIC VP of Marketing, commented, "The META ultra-low power smart watch is an ideal match for our new MMC3416xPJ magnetic sensor. Together they enable a small, ultra-low power and high performance context awareness solution. Through our partnership with META, the new MMW-SDK will enable customers to bring new wearable solutions to market quickly and efficiently."

The MMW-SDK will be available in April 2014.

ABOUT META

Meta Watch Ltd is a privately-held international company specializing in the design, innovation, and marketing of fashion & lifestyle-oriented smart watches. At the heart of Meta Watch's vision is the belief that fashion softens technology and welcomes it into your life. We strive to create functional, practical, and beautifully smart watches through the company's namesake META brand. The META brand expresses a blend of modern and classic style while integrating technology as a means to enhance the human side of your digital life.

The company has offices in Dallas, TX and Espoo, Finland and is constantly developing its products through its core competencies in software development, world-class design, and innovative branding. For more information visit metawatch.com/meta. Visit Meta Watch Ltd. at their booth #30442G in the South Hall.

ABOUT MEMSIC

MEMSIC, Inc., headquartered in Andover, Massachusetts, provides advanced semiconductor sensors and multi-sensor system solutions based on micro-electromechanical systems (MEMS) technology and sophisticated integration technologies in both the IC level and module level. MEMSIC's unique and proprietary approach combines leading-edge sensor technologies, such as magnetic sensors and accelerometers, with mixed-signal processing circuitry to produce reliable, high quality, cost-effective solutions for the mobile phone, automotive, consumer, industrial and general aviation markets. www.memsic.com.

FOR MORE INFORMATION
MEMSIC, Inc.
One Tech Drive, Suite 325
Andover, MA 0180
Tel: 978-738-0900
Fax: 978-738-0156
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