MIRAMAR, Fla., Feb. 6, 2014 (GLOBE NEWSWIRE) -- As the saying goes, "everything is bigger in Texas," and the latest partnership between Spirit Airlines (Nasdaq:SAVE) and Dallas/Fort Worth International Airport (DFW) is no exception. You can't get much bigger than the new Dallas/Fort Worth-themed plane.
Photos accompanying this release are available at
http://www.globenewswire.com/newsroom/prs/?pkgid=23414
http://www.globenewswire.com/newsroom/prs/?pkgid=23415
Spirit and the Dallas/Fort Worth International Airport have partnered on this project to promote Spirit's service to and from DFW. The 7-foot high by 75-foot long design specifically highlights Spirit's most recently added service from DFW to Cancun, Los Angeles, Minneapolis-St. Paul and Philadelphia. Colorful artwork depicts the many iconic things to see and do in the Dallas/Fort Worth area with "Greetings from Dallas" featured on one side of the aircraft and "Greetings from Fort Worth" on the other. Click the link to view the plane wrap video and watch the install in action: www.spirit.com/advertise
"We are thrilled that DFW has joined us in becoming Spirit's first plane wrap partner," said Spirit's Vice President of Consumer Marketing Bobby Schroeter. "Spirit empowers customers to save money on air travel by offering ultra-.low fares, and this is an excellent opportunity to promote Dallas/Fort Worth and Spirit's ultra-low fares on flights to and from the Metroplex."
Since starting service at DFW less than three years ago with service to just two cities, Spirit has continued to grow its Metroplex service and now offers nonstop service from DFW to over 20 destinations in the USA and Mexico (plus connections to nearly 50 cities throughout the Americas).
About Spirit's Advertising Opportunities
From overhead bins, tray tables and seatback inserts, to cups, napkins and now even plane wraps where the exterior of Spirit's Airbus aircraft can be wrapped with your brand, Spirit offers an entire suite of innovative branding options that offer marketers the opportunity to reach a captive audience of millions of travelers. Bottom line, advertisers are more cost-conscious than ever and need to stretch their advertising dollars – and Spirit provides the ideal solution with the opportunity to offer personalized messaging placed onboard and on the exterior of every plane throughout Spirit's entire fleet of Airbus A319, A320 and A321 aircraft with flights to more than 50 destinations throughout the U.S., Caribbean and Latin America.
Spirit has limited advertising space available for 2014. For Spirit's media kit detailing the full suite of available onboard and plane wrap advertising opportunities, visit www.spirit.com/advertise or e-mail advertise@spirit.com.
About Spirit Airlines
Spirit Airlines (Nasdaq:SAVE) empowers customers to save money on air travel by offering ultra-low base fares with a range of optional services, allowing customers the freedom to choose only the extras they value. This innovative approach grows the traveling market and stimulates new economic activity while creating new jobs. Spirit's modern fleet, configuration and other innovations enable Spirit to burn less fuel per seat than competitors, making Spirit one of the most environmentally-friendly U.S. carriers. Spirit's all-Airbus fleet operates more than 250 daily flights to over 50 destinations in the U.S., Latin America and Caribbean. Visit Spirit at www.spirit.com.
MEDIA NOTE: Spirit aircraft photos and video b-roll are available in the press room section of spirit.com at http://www.spirit.com/Pressrelease.aspx.
The photos are also available at Newscom, www.newscom.com, and via AP PhotoExpress.
