WARRENDALE, Pa., Feb. 6, 2014 (GLOBE NEWSWIRE) -- rue21, inc. ("rue21"), a leading specialty apparel retailer, today announced the launch of its new swimwear line, ruebleu by rue21. The swimwear collection features separate tops and bottoms in a variety of fun prints and styles designed to flatter any figure, and will be offered in all stores and online at rue21.com during the spring and summer seasons.

Photos accompanying this release are available at http://www.globenewswire.com/newsroom/prs/?pkgid=23448 and http://www.globenewswire.com/newsroom/prs/?pkgid=23449

The ruebleu swimwear line is the newest example of rue21's commitment to deliver the latest trends at everyday great value. Bottoms will retail at just $14.99 while tops will be priced from $14.99 - $19.99. (pictures) rue21 will also feature matching accessories, sandals, and casual styles perfect for any spring break destination, whether it is the beach, the pool or just hanging out and enjoying the sun.

"Last spring our customers asked for fashion forward swimwear at competitive prices, and I am proud that we were able to react and launch this swimwear collection for the 2014 spring season," stated Bob Fisch, rue21's President and Chief Executive Officer. "Our ruebleu swimwear will be a terrific complement to the fun warm weather fashions we will be offering in our stores and online this spring. We are committed to growing our store base, our brand presence and our merchandise categories in 2014, and this swimwear collection gets us off to a great start."

To celebrate its swimwear launch, rue21 is giving away the "Ultimate Spring Break Getaway" with the popular actress and musician Lea Michele. The grand prize includes a 5-day, 4-night trip to San Diego, CA for the winner and a friend to celebrate Spring Break. The prize also includes a private meet & greet with Lea Michele and a ruebleu swimsuit for every day of the getaway. To enter the sweepstakes, visit rue21.com/springbreak and fill out the simple entry form. All customers who enter the sweepstakes will receive a special coupon offer.

About rue21:

rue21, headquartered in Warrendale, PA, is a leading specialty retailer offering exclusive branded merchandise and the newest trends at a great value. rue21 currently operates 1,002 stores in 47 states and on its website, rue21.com. Learn more at www.rue21.com

The photos are also available at Newscom, www.newscom.com, and via AP PhotoExpress.