Baristas Kicks off National Franchise Marketing Including Forbes, USA Today, NY Times, CNBC, Business News Journal, Entrepreneur, and Other National Media

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| Source: Baristas Coffee Company, Inc.

SEATTLE, March 11, 2014 (GLOBE NEWSWIRE) -- Baristas Coffee Company, Inc. (OTCPK:BCCI), Via Globenewswire NASDAQ OMX worldwide news service announced that it has begun its initial phase of national advertising specifically intended to highlight the success of the Company's business model and the opportunities for franchising. Baristas is a fast growing U.S. based beverage and branded Products Company.

Baristas has successfully filed all of the required documents and is fully compliant to sell franchises in over 50% of the country.

The marketing push entails various forms of media including local and national TV, radio, print, and digital. Some of the confirmed outlets are Forbes, WSJ, USA Today, NY Times, CNBC, All Business, Business News Journal, Entrepreneur, Business Insider and numerous business reference sites. All are committed and paid for and will begin running next week. The media campaign will utilize a portion of the 1.7 million dollar media funding that was received by Baristas late last year of which approximately 1.67 remains.

CEO Barry Henthorn stated: "The multi-tiered local and National media campaign is expected to continue to leverage the recent exposure that we have received and to inform prospects of the strength of our business model. We are solidifying other media campaigns that will focus on other aspects of our business while continuing to build our brand supporting our overall strategy. "

About Baristas Coffee Company (BCCI): Headquartered in the Seattle, Washington area, Baristas Coffee Company, Inc. was formed to create a national brand of drive-thru espresso stands. BCCI is accomplishing this by acquiring established businesses that fit its model, opening new locations, and by franchising. Baristas has separated itself from the competition with its "theme" of joining attractive female baristas in entertaining costumes preparing the finest beverages available on the market. Baristas Coffee Company, Inc. is currently traded publically under the symbol "BCCI:OTCPK". Baristas has made formal application to the NASDAQ Capital Markets, and has been reserved the symbol "BAPI" for trading once it has completed the process. Baristas can currently be found throughout greater Seattle as well as in Florida, and Montana. Your state, Coming Soon!

For more information on this fascinating concept please visit us at www.baristas.tv

For Investor Relations Contact:
Barry Henthorn

(206)579-0222