HORSHAM, Pa., April 9, 2014 (GLOBE NEWSWIRE) -- Symphony Health Solutions, a provider of high-value market research, analytics and technology solutions for life science manufacturers, researchers, payers and providers, today introduced PHAST Managed Markets, the first new audit in its next generation PHAST 2.0 online market analytics solution. PHAST Managed Markets provides insights into the payer dynamics that impact brand performance.
Business development teams, financial analysts and others can now easily understand the volume of claims that are approved or rejected by payer entities, or reversed at the pharmacy by a patient. With access to all therapeutic classes and products, PHAST Managed Markets addresses commonly asked business questions, including reasons for rejection of claims and average co-pay or patient paid dollars. The market data can be analyzed by patient age, gender or payer eligibility, including Medicare, and can be viewed by state or census district up to national level geography.
"We developed PHAST Managed Markets in response to the market need for more comprehensive analysis of payer and patient dynamics," said Don Otterbein, SVP, Product Management & Marketing. "PHAST Managed Markets provides a complementary solution to our PHAST Prescription Audit, enabling our clients to gain a deeper understanding of influence of managed markets on their business."
The PHAST 2.0 suite of audits leverages the industry's largest sample of retail prescription sales and claims data to give brand managers, marketers and financial analysts a cutting-edge business intelligence tool for market research, business development and sales forecasting. PHAST Managed Markets comes with access to a new visual insights solution, where users can create customized dashboards to provide at-a-glance visualization of the data and attributes that are most important to them. Users can build custom line charts, heat maps, bubble charts and other data representations to help better understand market trends. As with all of PHAST's reporting, dashboards are updated automatically with each new refresh of the monthly data.
PHAST Managed Markets is available immediately as an annual subscription. For more information, visit the Symphony Health Solutions website at www.symphonyhealth.com.
About Symphony Health Solutions
Symphony Health Solutions provides best-in-class information, analytics and technology solutions with actionable insights. The company helps clients grow while enabling a transformation of the healthcare ecosystem by connecting and integrating a broad set of primary and secondary health research, analytics and consulting. Symphony delivers a comprehensive perspective on the real dynamics that drive business in the life sciences market. For more information, visit www.symphonyhealth.com.