Covisint to Detail the Cloud's Disruptive Power to Transform Today's Enterprises, for Better or Worse

Case Study on 100+ Year-old Company to Illustrate How Every Company, Regardless of Age, Must Dramatically Change in Cloud Era to Compete


DETROIT, April 21, 2014 (GLOBE NEWSWIRE) -- Covisint Corporation (Nasdaq:COVS), provider of the leading cloud engagement platform, today announced that it will describe how – to survive and compete – enterprises can and must embrace a cloud-driven transformation of virtually every core business process. Covisint Director of Product Marketing, Halim Cho, will address IT leaders on the topic at the Forrester Forum for Technology Management Leaders.

Organizations in all industries are realizing that they need to revise their business strategy, processes and the all-important customer experience as they engage with technology-enabled customers, suppliers and business partners. Cho's presentation, titled: Wholesale Change in the Time of Cloud, will help guide conference attendees in understanding how IT departments must accelerate their transformation from a perceived "glorified back-office function" into a key source of competitive advantage.

Cho will showcase how an iconic American company more than one century old is radically transforming -- illustrating that even the most traditional business is capable of stepping up to the needs of today's dynamic business environment. He also will break down the core changes that IT executives must manage for the cloud to be truly operationalized, supporting the core business model of the enterprise, including:

  1. What is the new enterprise today?
  2. What business, financial, operational, architectural, and security challenges must IT executives face in this transformation? How do they respond and still maintain what they have?
  3. How do the new IT, application, operational, and business architectures interact to provide competitive advantage? What must they now contain?

"Every business today is a digital business--even the most established, brand-name icons--realize the need to recognize the cloud's disruptive impact as they transform their operations," said Cho. "It's really a 'change-or-be-replaced' mentality that organizations are increasingly adopting to gain competitive advantage, improve the customer experience and drive operational excellence. Forrester Forum attendees will be equipped with actionable information on how to better manage budgets, operations and architecture in the cloud era."

Who should attend: CIOs, VPs of technology, enterprise architecture professionals, security and identity; CSOs, directors,
  managers and security technicians; and anyone interested in how cloud transformation can be managed for competitive advantage
     
When, where: Cho's presentation will take place at 4:25 p.m. Eastern on Monday, May 5, 2014, at the Orlando JW Marriott Grande Lakes
     
How to register: To register for the Forrester Forum for Technology Management Leaders (Unleash Your Digital Business), please visit http://bit.ly/1ktd8bo

Covisint centralizes and automates processes surrounding the exposure, acceptance and monitoring of digital identities across security domains. Covisint radically improves speed-to-value by giving organizations a frictionless platform for identity and access management (IdM) to cloud and on-premise applications.

Covisint

Covisint provides the leading cloud engagement platform for creating and enabling new mission-critical external business processes. Our solutions enable organizations to connect, engage, and collaborate with the critical external audiences that define their success--including customers, business partners, and suppliers. Covisint allows its clients to establish a secure, reliable, integrated presence in the cloud, and offer the kind of engaging information experiences that people everywhere have come to expect. Learn more at www.covisint.com.

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