Hasbrouck Heights, NJ, May 1, 2014 (GLOBE NEWSWIRE) -- As B2B marketing executives prepare for DemandGen Report's (DGR) third annual B2B Content2Conversion Conference, May 6-7 at the Pershing Square Signature Center in Manhattan, organizers have announced that the event has reached nearly sold-out capacity.
Registration has grown from 200 in 2012 to approximately 400 for this year's conference. B2B Content2Conversion has become a must-attend event for marketing teams looking to improve the results of their inbound and outbound campaigns and drive better engagement with existing customer and prospects.
Leaders in the field, including B2B companies such as SAP, ADP, Intel, Goldman Sachs, Prudential, Pitney Bowes, Oracle CA Technologies, will be participating in the event.
"As organizations adjust to buyer-driven market demands, content marketing has become an increasing priority among B2B marketers," says Andrew Gaffney, Content Director of Demand Gen Report and President of G3 Communications, hosts of the event. "This is the only conference dedicated to the B2B industry, focusing on content development and execution strategies as well as ways to utilize content to drive demand."
Attendees will hear from more than 30 top minds in content marketing who have helped to architect the successful frameworks for leading B2B brands. This year's keynote address will be delivered by Brent Adamson, Co-Author of the top-selling book, The Challenger Sale. Brent will introduce the new Challenger Marketing framework now being applied by organizations to complement the Challenge Sale approach.
The latest tools and apps for creating interactive content, managing calendars, targeting prospects and measuring effectiveness will be on display in the Demo Zone. Attendees can get hands-on demos from cutting-edge companies such as:
*Uberflip -- a platform designed to centralize content into one tailored, impactful experience, increasing key engagement metrics and generating more leads.
* idio -- a SaaS company that helps leading global brands improve content analytics, gain audience insights and personalize content engagements to turn their one-way communications into two-way conversations.
*Curata -- a provider of business-grade content curation software that enables marketers to create and curate the most relevant and highest quality content as part of a successful content marketing strategy.
* SnapApp -- a platform to create, publish, manage and measure interactive content.
"Interest in the Content2Conversion Conference has far exceeded our expectations," Gaffney adds. "As the event nears, we're proud of what we're building and anticipate that the prominent speakers, sponsors and attendees will provide the industry with the tools to bring this dynamic industry to the next level."
Hosted by Demand Gen Report, the B2B Content2Conversion Conference is an educational event focused on strategies for mapping, developing and utilizing content marketing to nurture the buyer relationship and enhance conversions. The event will be held May 6-7, 2014 in Manhattan at The Pershing Square Signature Center. Click here for more information or to register.
About Demand Gen Report
Demand Gen Report (DGR), a division of G3 Communications, is a
targeted e-media publication spotlighting the strategies and
solutions that help Business-2-Business (B2B) companies better
align sales, marketing and disparate teams to support growth and
drive revenue. DGR content and news coverage focuses on the sales
and marketing automation tools that enable companies to better
measure and manage multichannel demand generation efforts. Demand
Gen Report is the only information source directly focused on this
rapidly emerging business discipline.