SEATTLE, June 10, 2014 (GLOBE NEWSWIRE) -- Blab Inc. today announced it has been shortlisted for the Innovation Lions category at the prestigious Cannes Lions 2014 conference, June 15-21. BlabPredicts is the first and only predictive analytics tool that optimizes how brands engage with their audiences by predicting which online conversations relevant to a brand will gain volume up to 72 hours in advance.
Predictive conversation insights enable marketers to adjust, change, optimize and contextualize everything from ad spend, to content, to engagement and communications tactics, with preemptive foresight.
To discover the zeitgeist of a topic, and how that may change moving forward, seed terms are used versus traditional search terms to discover the obvious and non-obvious conversations. Blab proprietary software then patterns and predicts which online conversations will trend up or down, and by how much volume.
BlabPredicts analyzes and associates text in 'any language' (100 million conversations/day across all languages), including images and video across thousands of real-time data sources (50,000 content platforms).
Blab is used by Fortune 1000 companies and licensed by agencies including Mindshare, one of the four largest global media planning/buying agencies, and by Horizon Media, the largest independent media planning and buying agency in the U.S.
Blab was recently included in the list of "Cool Vendors" in the report by Gartner, Inc., Cool Vendors in Social Marketing, 2014.
About BlabPredicts
Blab is a pioneer in the category of Predictive Social Intelligence. Blab applies proprietary technology and big data processing to organize, pattern, and predict tomorrow's online conversations today. Brands rely on BlabPredicts to understand what matters now, and predict what will matter next, giving businesses the daily predictive intelligence they need to adapt strategies, maximize opportunities, and minimize threats. For more information please visit www.blabpredicts.com.