Sales development in May and second quarter 2014

In May 2014, the H&M Group total sales including VAT increased by 19 percent in
local currencies compared to the same month last year.

Sales in May were positively affected by calendar effects of approximately 3 – 4
percentage points.
In June, this will be reversed, i.e. sales will be affected by negative calendar
effects of 3 – 4 percentage points.

In the second quarter of 2014, i.e. during period 1 March to 31 May, sales
including VAT increased by 16 percent in local currencies.

Sales including VAT in the second quarter converted into SEK amounted to SEK
44,181* m (36,923).
Sales excluding VAT amounted to SEK 37,827* m (31,635).

The total number of stores amounted to 3,285 on 31 May 2014 versus 2,908 on 31
May 2013.

Percentage sales development for the month of June will be published on 15 July
2014.

* The amounts are provisional and may deviate slightly from the Interim Report
that will be released on 18 June 2014.

Karl-Johan Persson, CEO

Contact person: Nils Vinge, Head of IR +46-8-796 5250


The information in this press release is that which H & M Hennes & Mauritz AB
(publ) is required to disclose under Sweden’s Securities Market Act. It was
released for publication at 08.00 (CET) on 11 June 2014.


H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on
NASDAQ OMX Stockholm. The company’s business concept is to offer fashion and
quality at the best price. In addition to H&M, the Group includes the brands
COS, Monki, Weekday, Cheap Monday, & Other Stories as well as H&M Home. The H&M
Group has more than 3,200 stores in 54 markets. In 2013, sales including VAT
were approximately SEK 150 billion. The number of employees amounts to more than
116,000.
For further information, visit hm.com (http://www.hm.com).