PHILADELPHIA, July 21, 2014 (GLOBE NEWSWIRE) -- TargetX, an industry leading CRM provider for colleges and universities announced their new "Cloud" suite of bundled services for Recruitment, Retention and Advancement data management and engagement solutions. Built on the proven Force.com platform of Salesforce.com, the worldwide leader in customer relationship management and a pioneer in cloud computing, these unparalleled services address longstanding gaps and challenges in the student communication lifecycle.
"Today we are launching a suite of services for higher education professionals, and of the many new exciting developments, we are thrilled to identify many new opportunities to better ensure student success," announced Sasha Peterson, CEO of TargetX at the company's annual users conference called the CRM Summit—held this year in Las Vegas.
"The only way to address the complex issue of student success is with a truly comprehensive solution. To date, no one has been willing to invest in a solution robust enough to have a meaningful impact on students. TargetX is very proud to step forward and announce plans to do just that."
The new data solutions approach the student lifecycle as a universal experience, following long-term outcomes with intelligence and analytics, as well as time-saving mobile apps and systematized dashboards. The cloud solutions also pinpoint numerous gaps when students and graduates can be reminded of the many ways they are supported by and can succeed within each institution they choose to attend.
"We already know that student data is essential to recruitment and advancement efforts," continues Peterson. "But understanding and acting on your student data is equally critical when it comes to retention. Our new cloud based products enable colleges and universities to make smart choices directly in line with their budget priorities—whether their goals are directed solely toward recruitment or advancement, or a complete campuswide solution."
About TargetX
Since 1998, TargetX has served as an innovative force in the field of higher education, helping colleges and universities customize and implement effective and of-the-moment technology solutions. A leading CRM company, TargetX provides a campuswide solution to help colleges build relationships and forge lifelong communications with their most important constituencies, including prospective students, current students, alumni and potential donors. The company's CRM is built on the powerful development platform of Salesforce.com — the worldwide leader in customer relationship management and a pioneer in cloud computing. With its 16-year reputation for innovative technology and industry expertise, TargetX has become one of the most trusted CRM providers in higher education.