PORTLAND, Ore., Sept. 23, 2014 (GLOBE NEWSWIRE) -- Yesmail announced today the launch of Trigger Intelligence, which gives marketers the ability to develop contextual interactions for their customers based on relevant events and conditions, such as weather and sports events.
With the launch of Trigger Intelligence, Yesmail, Yes Lifecycle Marketing's email marketing solutions provider, gives brands the upper hand by automatically deploying tailored email communications that reflect the consumer's environment and the way it changes in real-time. This patent-pending technology provides a unique personalization opportunity that yields a measurable increase in consumer engagement and conversion.
"Targeted, relevant email communications receive the highest consumer engagement," said Jason Warnock, vice president, Intelligence Products. "With Trigger Intelligence, tailored campaigns receive 2.5 times the open rate of traditional promotional email communications, and twice the click rate, based on recent research."
Per the recently released Email Marketing Compass report, year-over-year data shows email volume grew by 9 percent, but unique click rate dropped 14 percent. With consumers becoming increasingly selective about the messages they click on, marketers must implement strategies that better meet the immediate needs of their audience.
Trigger Intelligence – Weather enables marketers to schedule email campaigns that deploy offers when a preset weather condition occurs in a particular geographic location. Trigger Intelligence – Weather is tightly integrated with Wunderground, an industry-leading weather service, and provides great accuracy by detecting both forecast and active weather conditions in all regions of the U.S.
Trigger Intelligence – Sports, integrated with STATS, an industry-leading sporting statistics service provider, offers play-by-play updates of all major league (NHL, NBA, MLB, NFL) sporting events in North America. Trigger Intelligence - Sports gives marketers the ability to schedule email communications that deploy when a preset sporting event outcome occurs, based on duration, outcome, and points of a game.
Trigger Intelligence offers marketers:
- More relevant, tailored customer communications
- Increased subscriber engagement and ROI
- Better lifecycle and loyalty marketing opportunities
- Real-time, efficient campaign and trigger setup process that entails less than five clicks
"Getting the consumer's attention has never been more competitive," said Michael Fisher, president of Yes Lifecycle Marketing. "Trigger Intelligence provides marketers with the ability to employ weather conditions and sporting events to setup triggered email campaigns that speak to the consumer's interest, locations, and immediate environment."
For more information on Yesmail's Trigger Intelligence, visit www.yesmail.com/email-marketing-platform/intelligence/trigger, call 1-877-YESMAIL, or email sales@yesmail.com.
About Yesmail Interactive
Yesmail Interactive, Yes Lifecycle Marketing's email marketing solutions provider, powers intelligent customer interactions. We define ourselves by a better caliber of technology, unmatched insights, and skilled services experts that help our clients get to 'YES' sooner with their customers. As a leading email services provider, we seamlessly integrate email, mobile, web, and social channels, enabling the world's best known brands to use data-driven insights to create meaningful connections with their customers in real-time. For more information, visit www.yesmail.com.
About Yes Lifecycle Marketing
Yes Lifecycle Marketing is a solution provider that brings together multichannel marketing platforms and data, with creative and strategy services honed on the optimization of delivering relevant marketing messages. This gives marketers the ability to source best-of-breed technology and creative and strategy services from a single vendor at a cost-effective price point. For more information, visit www.yeslifecyclemarketing.com.