ATLANTA, Sept. 30, 2014 (GLOBE NEWSWIRE) -- DataClover, a leading market and conquest intelligence software provider, today announced a partnership with Fields Auto Group ("Fields"), a premier luxury automotive group with 38 franchises and 25 locations across North America.
As the first step of the partnership, DataClover has built a custom software platform providing unique and unmatched market intelligence to Fields. The platform has identified new conquest sale opportunities and helped construct more targeted marketing campaigns to reach these car buyers. Since the implementation of the market and conquest intelligence platform, Fields has witnessed significant improvements in its direct and digital marketing response rate. As a result, Fields refocused portions of its sales efforts based upon strategies that were formed through analyzing more pertinent data.
Across its Florida and Illinois Markets, Fields has seen a dramatic increase in the number of people that have entered their showroom for car sales, as well as in their service department. Fields attributes this success to the data driven marketing approach DataClover has implemented across its dealerships. Fields now targets prospects by conquest data, as opposed to blanketing areas, to drive new and used car sales and promote new service relationships.
"DataClover's software has redefined the way we manage our business and market to our customers," said Dan Fields, President of Fields Auto Group. "This data driven approach to marketing has helped us increase sales. The customer data provided is critical in today's competitive marketplace and has enabled us to identify market expansion opportunities and make more intelligent business decisions that set us apart from the competition."
"Our combined data collection sources and servicing capabilities allow us to offer our customers the most up-to-date, accurate and relevant information for making smarter, fact-driven operating decisions," said, Farhan Yasin, Co-Founder and CEO of DataClover. "As the partnership evolves, we will continue to provide intelligent data to improve Fields' new car and service sales, while also boosting their customer loyalty. We are honored to be working with Fields, a leader in luxury automotive sales, who understands the importance of using quality data to improve its business."
About DataClover
DataClover, a proprietary consumer data software exclusively for automotive dealers, saves auto dealers time and increases revenue. Built off of a Salesforce platform, DataClover software is compatible with all CRM's and DMS's and makes it easier than ever for auto dealers to profit from data. Through exclusive partnerships with data providers, our software aggregates proprietary consumer data on car buyers and organizes the results in a sleek and easy to use platform. DataClover is changing the way automotive dealers reach, handle, and retain their customers. For more information on DataClover, please visit our website at www.DataClover.com.