Nickelodeon content exclusively on Viaplay

MTG’s Viaplay has secured the exclusive stand-alone video on demand rights to
programming from top children’s entertainment brand Nickelodeon in the Nordic
region until 2020. This will make Viaplay’s kids offering the strongest in the
region and viewers will have access to thousands of episodes and movies every
month.
From 1 October all Viaplay subscribers in Sweden, Norway, Denmark and Finland
will have exclusive access to animations and live action series from Viacom’s
Nickelodeon. The content’s appeal spans pre-schoolers to young teenagers
(tweens). Top titles include all seasons of kids’ animated favourites Dora the
Explorer, SpongeBob SquarePants and The Penguins of Madagascar, and live action
series Victorious and iCarly aimed at tweens.

“Nickelodeon is a leading producer of kids and tween content. With this
agreement and the other great kids and tween content we offer, we place Viaplay
in first position when it comes to content aimed towards the younger audience.”

Jakob Mejlhede, MTG Senior Vice President Acquisitions & Programming

“This is a very important step for Nickelodeon and Viacom. It is a unique deal
and it will strengthen Viacom’s position in the Nordics. We look forward to be
working closely together with MTG to explore the great potential of our content
with the aim to inspire kids and tweens.”

Andrea Sahlgren, Viacom Senior Vice President, General Manager Nordic

“At MTG, content and digital choice is at the heart of what we do, and Viaplay
is shaping the future of entertainment by providing the best and most varied
recent blockbuster movies, TV Series, sports and kids titles in the Nordics.
We’re also happy to be strengthening our relationship with Viacom that extends
across all TV platforms in the region.”

Jørgen Madsen Lindemann, MTG President & CEO

All titles will be part of Viaplay’s download-to-go service so customers can
watch the programmes on their mobile devices when they are offline. Viaplay is
available on internet connected devices including personal computers,
smartphones, tablets, Smart TVs, set-top-boxes, and games consoles, and through
Viasat´s “Video Multi Screen” service.

***
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MTG (Modern Times Group MTG AB (publ.)) is an international entertainment group.
Our operations span six continents and include TV channels and platforms, online
services, content production businesses and radio stations. We are also the
largest shareholder in CTC Media, which is Russia’s leading independent media
company. Our shares are listed on Nasdaq OMX Stockholm (‘MTGA’ and ‘MTGB’).

The information in this announcement is that which MTG is required to disclose
according to the Securities Market Act and/or the Financial Instruments Trading
Act, and was released at 08:00 CET on 1 October 2014.