Sales development in September 2014

The H&M Group’s sales including VAT increased by 8 percent in local currencies
in September 2014 compared to the same month last year.

The total number of stores amounted to 3,388 on 30 September 2014 versus 3,006
on 30 September 2013.

Percentage sales development for the month of October will be published on 17
November 2014.

Karl-Johan Persson, CEO

Contact: Communications and Press Department +46-8-796 53 00


The information in this press release is that which H & M Hennes & Mauritz AB
(publ) is required to disclose under Sweden’s Securities Market Act. It was
released for publication at 08.00 (CET) on 15 October 2014.


H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on
NASDAQ OMX Stockholm. The company’s business concept is to offer fashion and
quality at the best price. In addition to H&M, the Group includes the brands
COS, Monki, Weekday, Cheap Monday, & Other Stories as well as H&M Home. The H&M
Group has more than 3,300 stores in 54 markets. In 2013, sales including VAT
were approximately SEK 150 billion. The number of employees amounts to more than
116,000. For further information, visit hm.com (http://www.hm.com).