MTG enters European Media Alliance to grow digital business

MTG forms an alliance with several other European media companies, including
ProSiebenSat1, Channel 4, and TF1, to identify investment opportunities in new
digital businesses. This new media alliance creates a unique opportunity for
startups who are looking to expand geographically. For MTG, this alliance will
provide access to exciting investment opportunities in the digital space,
through primarily media for equity or revenue arrangements.
The alliance creates a strong pan-European footprint that enables its members to
invest in consumer-focused digital start-ups, such as classifieds, social media,
e-commerce, and marketing companies that are looking to expand their
geographical footprint. In return, the alliance members will provide the digital
start-ups with certain volumes of advertising media.

MTG has a strong track record of using its powerful combined online and offline
reach to build up successful international consumer brands such as CDON and
Nelly.

With linear and online presence in Scandinavia, the Baltics, Czech Republic,
Hungary and Bulgaria, MTG is joined in this alliance by founding members
ProSiebenSat1 (Germany), Channel4 (UK), TF1 (France), Dogan TV (Turkey) and TVN
(Poland). Discussions with further potential members are ongoing.

“MTG has always been at the forefront of digital development, and working
together with ProSieben and others will further accelerate the strong growth we
already have in this space. We have done several media for equity deals over the
years and know that they can be a very effective way to both accelerate the
growth of these businesses and create shareholder value for MTG.”

Jørgen Madsen Lindemann, MTG President and CEO

The alliance will operate on a non-committal referral basis, whereby members
will refer investment opportunities to each other, and decide independently on a
case by case basis whether an investment will be made and at what level.

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MTG (Modern Times Group MTG AB (publ.)) is an international entertainment group.
Our operations span six continents and include TV channels and platforms, online
services, content production businesses and radio stations. We are also the
largest shareholder in CTC Media, which is Russia’s leading independent media
company. Our shares are listed on Nasdaq OMX Stockholm (‘MTGA’ and ‘MTGB’).

The information in this announcement is that which MTG is required to disclose
according to the Securities Market Act and/or the Financial Instruments Trading
Act, and was released at 17:40 CET on 15 October 2014.