NEW YORK, Oct. 30, 2014 (GLOBE NEWSWIRE) -- The Madison Square Garden Company (Nasdaq:MSG) announced today that it has teamed up with Cablevision Systems Corporation to provide MSG with meaningful audience analytics and insights based on Cablevision's census-level audience data. MSG will use these comprehensive analytics across the company to optimize television viewing and ad placement and pricing, as well as marketing campaigns that focus on ticket sales and engaging sponsorships and advertisers, enabling the company to better serve and grow its customer base.
MSG is also planning a pilot with Cablevision to test making its MSG and MSG+ networks addressable to the household for advertisers within the Cablevision footprint. The two regional sports networks will use this capability, in conjunction with the data analytics, to enable them to selectively segment their audience and serve with different ads for the execution of efficient and effective targeted marketing, sponsorship and sales campaigns.
"Improved measurement and analytics can be used companywide to help us achieve our goals – whether it's understanding our fans and viewers or recruiting new customers," said Tad Smith, president and CEO of The Madison Square Garden Company. "Having the right information is a critical step to our helping our sales partners ensure they get the right message to the right audience. We believe in the importance of using data analytics to drive growth and will continue to explore additional opportunities to expand upon this strategy."
Cablevision introduced census-level audience data early last year to support audience discovery, media planning and campaign optimization for programmers and other advertisers. Census-level audience data combined with addressable TV advertising provides marketers a high level of precision in reaching target audiences and is based on Cablevision's aggregated, de-identified data from millions of households in the New York market. Cablevision utilizes multiple administrative, technical and physical security measures to ensure privacy compliance.
About The Madison Square Garden Company
The Madison Square Garden Company is comprised of three business segments: MSG Sports, MSG Media and MSG Entertainment and is built on a foundation of iconic venues and compelling content that the company creates, produces, presents and/or distributes through its programming networks and other media assets. MSG Sports owns and operates the following sports franchises: the New York Knicks (NBA), the New York Rangers (NHL), the New York Liberty (WNBA), the Westchester Knicks (NBADL) and the Hartford Wolf Pack (AHL). MSG Sports also features the presentation of a wide variety of live sporting events including professional boxing, college basketball, bull riding and tennis. MSG Media is a leader in production and content development for multiple distribution platforms, including content originating from the Company's venues. MSG Media's television networks consist of regional sports networks, MSG Network and MSG+, collectively referred to as MSG Networks. MSG Entertainment is one of the country's leaders in live entertainment. MSG Entertainment creates, produces and/or presents a variety of live productions, including the Radio City Christmas Spectacular and the New York Spring Spectacular, both featuring the Rockettes. MSG Entertainment also presents or hosts other live entertainment events such as concerts, family shows and special events in the Company's diverse collection of venues. These venues consist of Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall, the Beacon Theatre, the Forum in Inglewood, CA, The Chicago Theatre, and the Wang Theatre in Boston, MA. More information is available at www.themadisonsquaregardencompany.com.
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