HOUSTON, Nov. 4, 2014 (GLOBE NEWSWIRE) -- Minerco Resources, Inc. (OTC:MINE), parent company of Level 5 Beverage Company, Inc., the makers of VitaminFIZZ® and Coffee Boost™, announced that development is moving forward on Vitamin Creamer®, the world's first nutritionally enhanced and functional coffee creamer. The company confirms the formulations of the creamer line have been approved, and that Level 5 is currently developing packaging concepts and distribution strategy.
"We are all very excited with the potential of Vitamin Creamer," said V. Scott Vanis, Minerco's Chairman and CEO. "Not only will it be the first nutritionally enhanced and functional coffee creamer on the market, it gives us greater product depth and strengthens our 'good for you' value proposition."
Vitamin Creamer, formulated by Power Brands for Level 5, is the first and only coffee creamer that delivers a high dose of vitamins, including 100% of daily Vitamin B and Vitamin C, using creamer as a delivery system. The varieties will include Vitamin Creamer, Vitamin Creamer Boost, and Vitamin Creamer Relax.
All three varieties will include a fortification of Vitamins B and C. In addition to the vitamins, Vitamin Creamer Boost will also receive an infusion of caffeine from the addition of Level 5's Coffee Boost formula. Vitamin Creamer Relax will be fortified with additional nutrients shown to reduce stress, relieve anxiety and calm nervousness. Variety in the Vitamin Creamer product line provides an option perfect for each level of coffee drinker.
The Vitamin Creamer product line will include at least two packaging sizes: Single-serve (2 oz.) for on-the-go consumers and take home size (12 oz.) for daily home and/or office consumers. The line will also include multiple flavors, initially Original, French Vanilla and Hazelnut (with more flavors to follow). Level 5 Beverage is planning to test market Vitamin Creamer in the NYC area and So Cal, the most prolific consumer testing grounds in the country. While exact specifications and dates are to be determined, the company expects to have all 18 sku's in front of identified potential partners and consumer panels in Spring 2015.
About Minerco Resources, Inc. (OTCQB:MINE)
The parent company of Level 5 Beverage Company, Inc. (Level 5) is a specialty beverage company that develops, produces, markets and distributes a diversified portfolio of forward-thinking, good-for-you consumer brands. The Level 5 brand umbrella includes: VitaminFIZZ®, Vitamin Creamer®, Coffee Boost™, The Herbal Collection™ and LEVEL 5®. www.minercoresources.com.
Public Disclosure
Details of the Company's business, finances and agreements can be found as part of the Company's continuous public disclosure as a fully reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database. For more information, please visit: http://www.minercoresources.com. The above statements have not been evaluated by the Food and Drug Administration (FDA). These products are not intended to diagnose, treat, cure or prevent any disease.
Safe Harbor Statement
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934 that are based upon current expectations or beliefs, as well as a number of assumptions about future events. Although we believe that the expectations and assumptions upon which they are based are reasonable, we can give no assurance that such expectations and assumptions will prove to have been correct. Some of these uncertainties include, without limitation, the company's ability to perform under existing contracts or to procure future contracts. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties, including without limitation, successful implementation of our business strategy and competition, any of which may cause actual results to differ materially from those described in the statements. We undertake no obligation and do not intend to update, revise or otherwise publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of any unanticipated events. Although we believe that our expectations are based on reasonable assumptions, we can give no assurance that our expectations will materialize. Many factors could cause actual results to differ materially from our forward-looking statements.