The Boom of Messaging Apps: Profit Potential With Prospective WhatsApp Successor

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| Source: Fundamental Applications Corp.
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"Serum" Messenger

"Serum" Messenger

VANCOUVER, British Columbia, Dec. 11, 2014 (GLOBE NEWSWIRE) -- A race for the most popular messaging app has begun among major internet groups and private equity investors: WhatsApp was bought up by Facebook for USD $22 billion, during the most recent round of financing Snapchat was valued at USD $10 billion, and the Chinese top dog of the messaging world, WeChat, is valued at USD $60 billion. Everyone wants to reach the valuable target market that is 15-30 years of age – and in the future this won't be achieved by using TV or radio, but by using smartphones and messaging applications.

A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=29597

With Fundamental Applications Corp. (CSE:FUN) (WKN: A12DSM/ISIN: CA36080U1003), a company recently listed on the stock exchange, it is possible for the first time to profit from the success of an upcoming messaging application right from the outset. Julian Ing, a pioneer of app development, and his messenger app "Serum".

With Fundamental Applications and its "Serum" Messenger, you're not just supporting the boom of messaging services, but also the highly successful app-pioneer behind the "Serum" application – Julian Ing.

Julian Ing, the head of Fundamental Applications Corp., is considered to be one of the pioneers of the social gaming industry. Games developed by Julian are among the most successful games on Facebook and Zynga and have received multiple awards. Now, with the first anonymous messenger, Julian Ing hopes to conquer the messenger market.

Currently, Fundamental shares are listed at EUR 0.20 and hold enormous potential. Based on the standard valuations of the messenger app sector, the shares should have a fair value of EUR 1.20 by the third quarter of 2015 – and this is only a conservative estimate.

A Snapchat user is currently valued at USD $382. A WeChat user is valued at USD $200. A WhatsApp user is "only" valued at USD $42. However, WhatsApp transactions are also the oldest by far and in the meantime the valuation of messaging apps has further increased.

Even if you halve the conservative WhatsApp valuation (USD $21 per user), Fundamental Apps could be worth EUR 17.1 million in the third quarter of 2015, which is EUR 1.20 per share. Within that time, the company plans to break through the barrier of 1 million users.

For the first time, private investors can invest in the app from the outset!

To date, only institutional investors could earn money through WhatsApp, Snapchat or WeChat. With its unique features, "Serum" has the potential to follow in the footsteps of these successful messaging apps.

As a listed shareholder of Fundamental Applications (CSE:FUN) (WKN: A12DSM/ISIN: CA36080U1003), there is an opportunity to profit from the success of a unique messaging app from the outset. The shares of Fundamental Applications are traded in Germany on the Frankfurt Stock Exchange WKN: A12DSM/ISIN: CA36080U1003 and in Canada on the Canadian Stock Exchange (CSE) under the symbol FUN.

The photo is also available via AP PhotoExpress.

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