Sales development in November and the fourth quarter 2014

The H&M Group’s sales including VAT increased by 10 percent in local currencies
in November 2014 compared to the same month last year.

In the fourth quarter of 2014, i.e. during the period 1 September to 30
November, sales including VAT increased by 11 percent in local currencies.

Sales including VAT in the fourth quarter converted into SEK amounted to SEK
49,609* m (42,610).
Sales excluding VAT amounted to SEK 42,605* m (36,495).

The total number of stores amounted to 3,511 on 30 November 2014 versus 3,132 on
30 November 2013.

Percentage sales development for the month of December will be published at
08.00 (CET) on 15 January 2015. The Full-year Report, covering the period 1
December 2013 – 30 November 2014, will be published at 08.00 (CET) on 28 January
2015. Please note that a new date, 24 March 2015, has been set for the
Three-month Report covering the period 1 December 2014 – 28 February 2015
instead of the previously communicated date of 26 March 2015.

* The amounts are provisional and have not yet been audited by the company’s
auditors: the amounts may deviate slightly from the Full-year Report that will
be released on 28 January 2015.

Karl-Johan Persson, CEO

Contact person: Nils Vinge, IR Manager           +46-8-796 5250

The information in this press release is that which H & M Hennes & Mauritz AB
(publ) is required to disclose under Sweden’s Securities Market Act. It was
released for publication at 08.00 (CET) on 15 December 2014.

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on
NASDAQ OMX Stockholm. The company’s business concept is to offer fashion and
quality at the best price. In addition to H&M, the Group includes the brands
COS, Monki, Weekday, Cheap Monday, & Other Stories as well as H&M Home. The H&M
Group has more than 3,500 stores in 55 markets.
In 2013, sales including VAT were approximately SEK 150 billion. The number of
employees amounts to more than 116,000.
For further information, visit hm.com (http://www.hm.com).