Sales development in December 2014

The H&M Group’s sales including VAT increased by 15 percent in local currencies
in December 2014 compared to the same month the previous year.

The total number of stores amounted to 3,537 on 31 December 2014 versus 3,176 on
31 December 2013.

The Full-year Report, covering the period 1 December 2013 – 30 November 2014,
will be published at 08.00 (CET) on 28 January 2015. Percentage sales
development for the month of January will be published at 08.00 (CET) on 16
February 2015.

Karl-Johan Persson, CEO

Contact person: Nils Vinge, IR Manager   +46-8-796 5250

The information in this press release is that which H & M Hennes & Mauritz AB
(publ) is required to disclose under Sweden’s Securities Market Act. It was
released for publication at 08.00 (CET) on 15 January 2015.

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on
NASDAQ OMX Stockholm. The company’s business concept is to offer fashion and
quality at the best price. In addition to H&M, the Group includes the brands
COS, Monki, Weekday, Cheap Monday, & Other Stories as well as H&M Home. The H&M
Group has more than 3,500 stores in 55 markets.
In 2013, sales including VAT were approximately SEK 150 billion. The number of
employees amounts to more than 116,000.
For further information, visit hm.com (http://www.hm.com).