Sales development in January 2015

The H&M Group’s sales including VAT increased by 14 percent in local currencies
in January 2015 compared to the same month the previous year.

The total number of stores amounted to 3,541 on 31 January 2015 versus 3,184 on
31 January 2014.

Percentage sales development for the month of February and the total sales in
SEK for the first quarter (December-February) will be published in a separate
press release on 16 March 2015 at 08.00 (CET).
The Three-Month Report, covering the period 1 December 2014 to 28 February 2015,
will be published on 24 March 2015 at 08.00 (CET).

Karl-Johan Persson, CEO

Contact: Communications and Press Department +46 8 796 53 00.


The information in this press release is that which H & M Hennes & Mauritz AB
(publ) is required to disclose under Sweden’s Securities Market Act. It was
released for publication at 08.00 (CET) on 16 February 2015.


H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on
Nasdaq Stockholm. The company’s business concept is to offer fashion and quality
at the best price. In addition to H&M, the Group includes the brands COS, Monki,
Weekday, Cheap Monday, & Other Stories as well as H&M Home. The H&M Group has
more than 3,500 stores in 55 countries. In 2014, sales including VAT amounted to
more than SEK 176,6 billion and the number of employees was more than 132,000.
For further information, visit hm.com (http://www.hm.com).