ATLANTA, Feb. 19, 2015 (GLOBE NEWSWIRE) -- via PRWEB - To help online merchants better understand who they are marketing to, Springbot has launched FreeDemographicSnapshot on Magento Connect, the marketplace for Magento extensions. With just a few clicks, marketers get a powerful snapshot of their store's demographic data in seconds.
Springbot's FreeDemographicSnapshot automatically examines a statistically valid sample of their customers and after a quick analysis, provides a demographic 'snapshot.' The full demographic report includes data on age, gender, household, income, marital status and home ownership of customers. Understanding demographic data helps online merchants improve the customer experience, personalize messages and offerings, and increase conversions and ROI.
"Online shoppers and visitors are bombarded with marketing messages--if your message doesn't resonate with them, they'll quickly tune you out," said Brooks Robinson, CEO of Springbot. "Demographic data equips marketers with the data they need to understand their customers, fine-tune their messages and architect effective marketing campaigns that generate ROI."
Integrated, real-time demographic analysis is typically only available to large eCommerce stores. Springbot has partnered with TowerData, a leader in advanced demographic data analytics, to deliver the free service to the Magento ecosystem. Now, small and medium online stores, that have likely never analyzed the demographics of their customers, can have access to the same information large retailers use every day.
"Understanding customers is the first and most critical element for any merchant looking for deeper customer engagement and FreeDemographicSnapshot provides a quick report based on real data," said Phil Davis, CBO of TowerData. "Business owners are always looking for new applications to optimize their marketing and increase revenue, and Springbot's latest tool does just that."
Springbot is a Magento Gold Technology Partner. FreeDemographicSnapshot and the Springbot eCommerce Marketing Platform are both available on Magento Connect, the largest eCommerce application marketplace in the world.
To learn more and download the FreeDemographicSnapshot extension for your Magento store, visit: http://www.magentocommerce.com/magento-connect/freedemographicsnapshot.html.
About Springbot
Springbot delivers an eCommerce marketing platform to small and medium businesses. Gold Industry Partner of Magento, Springbot has combined the power of marketing automation and marketing analytics to deliver its Marketing Robotics service. The cloud-based offering integrates and makes simple the data, content and multi-channel marketing tools (social, online, email, etc.) eCommerce website owners need to drive more traffic, conversions and revenue. Springbot helps eCommerce merchants grow their revenue by taking smarter, data-driven marketing actions.
To learn more information about Springbot, please visit http://www.springbot.com/.
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