ASHBURN, Va., March 10, 2015 (GLOBE NEWSWIRE) -- The National Recreation and Park Association (NRPA) is proud to extend its relationship with CBS EcoMedia as an inaugural member of the "Viewers to Volunteers" (V2V) community.
Viewers to Volunteers, which launches today at www.viewerstovolunteers.com, is a new digital platform that empowers consumers to support causes they care about in a simple, fun – and free – new way. Simply by watching and reading compelling and inspiring articles and videos on their smartphones, tablets and computers, and sharing these positive stories with others over social media, consumers are able to direct funding to a variety of critical education, wellness, and environmental projects across the country including those at community park and recreation sites.
"The National Recreation and Park Association is delighted to team with EcoMedia on the launch of its innovative Viewers to Volunteers program," said Barbara Tulipane, President and CEO of NRPA. "Community parks and recreation count on the help and support of volunteers, so V2V is going to make a big difference. Not only will it make it easy for more people to give and get involved, it will also ensure community parks have what they need to make their communities great and provide conservation, health and wellness, and recreation opportunities for all people."
In the past, NRPA has collaborated with CBS EcoMedia and their advertising sponsors through CBS EcoMedia's WellnessAd program to bring much needed funds to critical park and recreation projects like community gardens, youth sports and more. V2V expands on this unique and innovative model by giving consumers an active role in supporting causes like health and wellness, conservation and social equity through their community parks and recreation without spending a dime.
"By making it simple, fun and free for everyone to give, our new Viewers to Volunteers program will provide the National Recreation and Park Association with the resources necessary to ensure that everyone has access to park and recreation opportunities," said Paul Polizzotto, President and Founder of EcoMedia. "We're delighted to welcome NRPA to the Viewers to Volunteers community, and to help spread the good news about its work to a wider community of supporters."
V2V is an opportunity for NRPA to help usher in the next generation of givers, catalyzing in them a life-long desire and commitment to give back to their community through park and recreation opportunities.
About National Recreation and Park Association
The National Recreation and Park Association is a national not-for-profit organization dedicated to advancing park, recreation and conservation efforts that enhance quality of life for all people. Through its network of more than 47,000 recreation and park professionals and citizens, NRPA encourages the promotion of healthy lifestyles, conservation initiatives and equitable access to parks and public space. For more information, visit www.NRPA.org. For digital access to NRPA's flagship publication, Parks & Recreation, visit www.parksandrecreation.org.
About CBS EcoMedia Inc.
EcoMedia was founded in 2002 by social entrepreneur Paul Polizzotto. The company's mission is to harness the power of the advertising dollar to make tangible, quality of life improvements in communities nationwide. In 2010, after successfully partnering on a wide range of environmental projects, EcoMedia was acquired by CBS Corporation, exponentially scaling its reach across television, radio, interactive, and publishing media.
Through EcoMedia's patent-pending EducationAd, WellnessAd, EcoAd, and Viewers to Volunteers advertising programs, national brands and local businesses provide millions of dollars in financial support to some of the nation's most effective nonprofit organizations, funding critical veterans, education, wellness, and environmental projects nationwide.
EcoMedia's innovative and proprietary business model has fundamentally altered the advertising and nonprofit landscapes, elevating the ordinary, traditional commercial – and media, in general – into a catalyst for tangible, quantifiable social change.
EcoMedia has earned numerous awards and recognitions for its work, including the US Conference of Mayors Award for Excellence in Public Private Partnerships (2009), Edison Awards for Social Innovation and Social Impact (2012, 2013), and the Starlight Children's Foundation's "General H. Norman Schwarzkopf Leadership Award" honoring individual and organizational leaders who are doing extraordinary work to advance the common good and strengthen their communities.
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By participating in EcoMedia's EcoAd, WellnessAd, EducationAd, and Viewers to Volunteers advertising programs, EcoMedia's advertisers agree to provide funding for projects we believe will have a beneficial effect upon the environment, health and/or education within local communities. EcoMedia's advertising programs are not certification programs nor are the EcoAd, WellnessAd or EducationAd logos seals of approval. EcoMedia does not in any way certify, endorse or make any representations about EcoMedia program advertisers, their products or services.
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