Rīga, 2015-04-28 09:15 CEST (GLOBE NEWSWIRE) --
The largest producer of alcoholic beverages in the Baltic, JSC Latvijas balzams (LB), marks its 115th birthday in April by renewing its visual identity and logo. Today, the new logo, with a brighter and more contemporary appearance, was mounted on the production building in Riga, at 160 A. Čaka Street, reaffirming the old truth that what changes is also lasting.
As LB board chairman Guntis Āboltiņš-Āboliņš points out, the richer in traditions and older a company is, the more responsibility is placed on the company management and employees: “Our task is not only to hold a high standard of quality in producing historic brands already know in the world such as Allažu ķimelis, Riga Black Balsam, and Stolichnaya, but also to develop as a modern producer. And that means looking for the most efficient solutions for producing smartly, at high capacity and in accordance with international demand.”
In April this year, 115 years will have passed since the Riga State Spirits Warehouse No.1 (now Latvijas balzams) started work to supply the state alcohol monopoly that had been implemented in the Vidzeme province. April 30, 1900 is regarded as the birthday of the company, when receipt if the first shipment of rectified spirits at the warehouse was documented.
Dana Hasana
Head of Communications, Amber Beverage Group and JSC Latvijas balzams
dana.hasana@lb.lv, +371 263 55895
www.lb.lv
