Innovative Sensoria Socks for Runners Now Available

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| Source: Sensoria Inc.

Sensoria Fitness smart socks help runners improve form and performance

They provide real-time feedback, measure mileage and compare shoes thanks to infused textile pressure sensors

LAS VEGAS, May 5, 2015 (GLOBE NEWSWIRE) -- After four years of research and development, Sensoria Inc., a leading developer of IOT wearable solutions, today announces consumer availability of its award-winning Sensoria® Fitness socks.

Delivering on the vision that The Garment is the Computer®, Sensoria Fitness smart socks are embedded with proprietary textile sensors that are soft, comfortable, durable, and machine-washable.

Sensoria socks are powered by a flexible and lightweight Bluetooth smart enabled anklet paired with a free companion mobile application to give users real-time updates on form, distance, pace, speed, ascent, descent, altitude, foot contact time (milliseconds), number of steps, and cadence.

Data is gathered while running and then saved to the online Sensoria Fitness web dashboard where users can compare runs and monitor improvement from anywhere with a smartphone or web connection.

"Sensoria Fitness Socks gather valuable data at the point where it matters the most for runners: where the sneaker rubber meets the road," says Ramon Llamas, wearables research manager at market research firm IDC. "Cadence, pace, distance covered – all of these are important and found on some other wearable devices. However, by combining this with information like foot landing technique, shoe comparison and real-time feedback, Sensoria provides valuable insights on how to run smarter, not harder."

The Sensoria technology not only measures how far and how fast you run, but most importantly how well you run.

The Sensoria Fitness Socks measure speed, pace, GPS track, altitude changes, calories, cadence and more.The real-time Virtual Coach may contribute to avoid injuries related to impact forces, foot landing and running form, track new personal records, or train for the next event.

In addition, the shoe closet provides selection from more than 7,000 running shoe models so a runner can enjoy an odometer, and get feedback/recommendations for each pair.

"With the release of our Sensoria Fitness Socks, we've established a new technology standard for fitness and health trackers. Our wearable system can help runners improve performance and avoid injury prone running styles," says Davide Vigano, Sensoria cofounder and chief executive.

Sensoria Fitness socks are priced at $199 and come with two pairs of smart socks, the electronic anklet, a USB charger, a dedicated mobile app for iPhone or Android and a web dashboard. Two additional pairs of socks can be purchased for only $49.

If you are interested in learning more about the innovative Sensoria Fitness Socks, please visit www.sensoriafitness.com. The Sensoria Fitness Socks and other Sensoria products are now available for purchase at http://www.sensoriafitness.com/gear.

About Sensoria Inc.

Our vision is The Garment is The Computer®. Headquartered in Redmond, (WA) Sensoria Inc. is a leading developer of IoE (Internet of Everyone) wearable solutions that improve people's lives. Our proprietary e-textile sensor platform enables Sensoria powered garments to deliver actionable information to health and fitness users in real-time. Sensoria® is a registered trademark of Sensoria Inc. For further information on Sensoria, please visit: www.sensoriainc.com

Media Contacts:
Luke Lappala
Martin Levy Public Relations, Inc.
luke@martinlevypr.com
(206) 313-7520
www.martinlevypr.com

Paolo Sciarra
Sensoria, Inc.
paolo@sensoriainc.com
(206) 618-0410
www.sensoriafitness.com