Balmain and H&M call for #HMBalmaination

H&M is proud to announce its autumn guest collaboration with the Parisian house
of Balmain. A veritable bastion of French luxury, under the creative
directorship of young Olivier Rousteing, Balmain has grown into a global pop
-culture phenomenon. Yesterday night, Rousteing himself and his friends Kendall
Jenner and Jourdan Dunn, walked the red carpet at The Billboard Music Awards
revealing the first pieces of the collection. Through social media H&M and
Balmain invited their fans to join a movement of togetherness with
#HMBalmaination.
"I want to talk to my generation: this is my main aim as a designer. H&M allows
me the unique possibility of bringing everyone into the world of Balmain, get a
piece of the dream and create a global #HMBalmaination: a movement of
togetherness, fueled on a hashtag. The collaboration felt extremely natural to
me: H&M is a brand that everybody connects to. It calls for unity, and I am all
for it," says Olivier Rousteing.

Founded in 1945, Balmain has always remained true to the vision and spirit of
its founder and expresses energy, fun, amusement and freedom, appealing
everybody. Rousteing has created a unique identity for the house, at once
respectful of its couture DNA and rooted in the moment, with a showbiz flair.
Highlighting its pop charm through the H&M collaboration came as a natural
decision.

“We are excited to have Balmain as our guest designer at H&M and create a truly
involving experience for everybody. With its mix of couture spirit and
streetwear attitude, Balmain owns a unique style, at once opulent and direct,
sensual and energetic. It is also closely linked to the show business and music
worlds, which adds another element of surprise,” says Ann-Sofie Johansson,
Creative Advisor at H&M.

Available from November 5, in around 250 stores worldwide and online, the
collection will feature clothing and accessories for both women and men.

www.balmain.com
www.hm.com/press

#HMBalmaination

INSTAGRAM
@hm
@balmainparis
@olivier_rousteing

TWITTER
@hm
@balmain
@orousteing

FACEBOOK
@H&M
@balmainparis
@orousteing
For more information please contact:
Kristina Stenvinkel
Head of Communications
Phone: +46 8 796 39 08
Email: stenvinkel@hm.com

H&M Media Relations
Phone: +46 8 796 53 00
Email: mediarelations@hm.com (%20mediarelations@hm.com)
H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on
NASDAQ Stockholm. The company’s business concept is to offer fashion and quality
at the best price in a sustainable way. In addition to H&M, the group includes
the brands & Other Stories, Cheap Monday, COS, Monki and Weekday as well as H&M
Home. The H&M Group has around 3,500 stores in 58 markets including franchise
markets. In 2014, sales including VAT were SEK 176,620 million and the number of
employees is more than 132,000. For further information, visit
hm.com (http://www.hm.com).