Sales development in May and second quarter 2015

The H&M Group’s sales including VAT increased by 10 percent in local currencies
in May 2015 compared to the same month the previous year. Sales in May have been
negatively affected by calendar effects of approximately
3 percentage points.

In the second quarter of 2015, i.e. during period 1 March to 31 May, sales
including VAT increased by 10 percent in local currencies. Sales in the quarter
were negatively affected by calendar effects of approximately 2 percentage
points. Sales including VAT in the second quarter converted into SEK increased
by 20 percent and amounted to SEK 53,233* m (44,181). Sales excluding VAT
amounted to SEK 45,867* m (37,827), an increase of 21 percent. The substantial
difference between the sales increase in local currencies and in SEK is due to
the weakness of the Swedish krona against most sales currencies in the group.

The total number of stores amounted to 3,639 on 31 May 2015 versus 3,285 on 31
May 2014.

Percentage sales development for the month of June will be published on 15 July
2015.
* The amounts are provisional and may deviate slightly from the Interim Report
that will be released on 25 June 2015.

Karl-Johan Persson, CEO

Contact: Nils Vinge, Head of IR, +46 8 796 5250


The information in this press release is that which H & M Hennes & Mauritz AB
(publ) is required to disclose under Sweden’s Securities Market Act. It was
released for publication at 08.00 (CET) on 15 June 2015.

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on
Nasdaq Stockholm. H&M’s business concept is to offer fashion and quality at the
best price in a sustainable way. In addition to H&M, the group includes the
brands & Other Stories, Cheap Monday, COS, Monki and Weekday as well as H&M
Home. The H&M Group has more than 3,600 stores in 59 markets, including
franchise markets. In 2014, sales including VAT were SEK 176,620 million and the
number of employees is more than 132,000. For further information, visit
hm.com (http://www.hm.com/).