BATON ROUGE, La., July 7, 2015 (GLOBE NEWSWIRE) -- Lamar Advertising Company (Nasdaq:LAMR), one of the largest outdoor advertising companies in North America, today announced its recent acquisition of Alliance Airport Advertising. The acquisition adds a variety of traditional advertising and experiential displays in five major airports, enhancing the nation's most distinctive out-of-home advertising portfolio.
Alliance operates airport advertising concessions at McCarran International Airport (Las Vegas, NV); Phoenix Sky Harbor International Airport (Phoenix, AZ); Salt Lake City International Airport (Salt Lake City, UT); Portland International Airport (Portland, OR); and Bob Hope Airport (Burbank, CA). With the transaction, Lamar now operates advertising concessions at a dozen airports that serve more than 125 million passengers annually.
"We are thrilled to bring the Alliance team on board," said Lamar chief executive Sean Reilly. "As we've gotten to know the airport advertising business over the last several years, we have recognized that it's a terrific fit within Lamar. Alliance has established powerful relationships with some of the nation's leading airports, and we look forward to extending their proven operating model to additional airports."
Shauna Forsythe, who founded Alliance 16 years ago and served as its president and chief executive, will lead Lamar's airport division, to be known as Lamar Alliance Airport Advertising.
"Bringing our two companies together creates a powerhouse for our airport partners," said Forsythe. "Our expanded footprint will offer airports nationwide the opportunity to experience our personal attention and service, with strengthened sales. We are the alternative. And we're a good one."
Financial terms of the transaction, which closed July 1, were not disclosed.
About Lamar Advertising Company
Founded in 1902, Lamar Advertising Company (Nasdaq:LAMR) is one of the largest outdoor advertising companies in North America, with more than 315,000 displays across the United States, Canada and Puerto Rico. Lamar offers advertisers a variety of billboard, interstate logo and transit advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out-of-home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with over 2,000 displays. Please feel free to explore our website www.lamar.com or contact us for additional information.