JERSEY CITY, N.J., Aug. 13, 2015 (GLOBE NEWSWIRE) -- SITO Mobile Ltd. (Nasdaq:SITO), a leading mobile engagement platform provider, has taken a major leap forward with its recent campaign to increase awareness and drive foot traffic into stores for the State Lottery's newest game. SITO Mobile partnered with Millennial Media to deliver a 117% increase in click-through-rates (CTR) and an 18% lift in win rates, from 80.6% to 95.5%, by using Deal ID on the Millennial Media Exchange.
Deal ID is a revolutionary programmatic targeting tool that enables advertising buyers to easily recognize and bid on specific inventory based on predetermined parameters, thereby increasing efficiency and boosting inventory targeting. Millennial Media built a customized Deal ID according to SITO Mobile's requirements that bundled specific mobile apps and websites to target the "gaming enthusiast" segment.
Jerry Hug, CEO of SITO Mobile said, "SITO prides itself on being a thought leader. As a result, we are one of the few media companies with the technology to identify inventory specially curated for high performance, unique demographics and specialized content categories. This is yet another major advancement for us as we were able to generate compelling returns for the State Lottery, reporting increased efficiency, higher win rates and enhanced performance. We are now able to better serve and expand reach and performance for our customers providing solutions incorporating inventory availability and quality ad traffic. We have an extremely scalable business model and are excited to be able to offer this to our clients."
"Creating custom Deal IDs - and the private marketplaces they power - enable us to create more efficient and effective bidding models for our partners," said Mark Connon, EVP Platform Business at Millennial Media. "We're excited to work with SITO Mobile to generate engaging, higher-performing campaigns for our clients."
About SITO Mobile Ltd.
SITO Mobile provides a mobile engagement platform that enables brands to increase awareness, loyalty and ultimately sales. For more information visit www.sitomobile.com.
About Millennial Media
Millennial Media (NYSE:MM) is the leading independent mobile ad marketplace, making mobile simple for the world's top brands, app developers, and mobile web publishers. The company's unique data and technology assets enable its advertising clients to connect with their target audiences at scale. Millennial Media also drives monetization for its publisher and developer partners by connecting them to networks, advertisers, and an RTB exchange. For more information, visit www.millennialmedia.com.
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