Healthcare company Blackmores expands relationship with JD.com
Meat sales and marketing business Sanger Australia to bring fresh imported beef to JD.com users
BEIJING, Aug. 28, 2015 (GLOBE NEWSWIRE) -- JD.com, Inc. (NASDAQ:JD), China's largest online direct sales company, today announced partnerships with Australian brands Blackmores, a leading Australian natural health company, and Sanger Australia, the Australian meat sales and marketing business of the Bindaree Beef Group. Both brands will be available through JD.com's direct sales channel and will use the company's industry-leading same-day delivery capabilities. Sanger Australia will also leverage JD.com's cold chain logistics network to ensure that its meat products are delivered fresh to Chinese customers from Australia.
The announcements follow the successful launch in late June of a dedicated Australian Mall for authentic imported Australian products on JD.com's cross-border platform, JD Worldwide. Since its launch, dozens of Australian brands have successfully sold their products to Chinese consumers through Australian Mall. The most popular product categories in the first two months of the program include healthcare, baby care products and fresh food.
"We're pleased to be working with leading Australian brands to build winning ecommerce strategies for this market and help them take advantage of our large and growing base of upwardly mobile Chinese consumers," said Carol Fung, Vice President of JD.com and President of JD.com's FMCG Business Unit. "Blackmores is a long-time partner, and we are very excited to be expanding the range of their outstanding healthcare products available to our rapidly growing user base. With demand for Australian fresh produce growing exponentially, the addition of Sanger Australia's world-class beef to our platform is an outstanding development for our customers."
"We are delighted that our products will be available to China's online shoppers via JD.com," said Sanger Australia CEO James Campbell. "We pride ourselves on providing best-in-class Australian meat and JD.com can provide the high-quality logistics infrastructure to ensure our customers can enjoy the freshness and premium quality of our meat."
"We've been working with JD.com since 2013, and our increased engagement is testament to our strong relationship and commitment to growing our China business," said Blackmores Asia Managing Director Peter Osborne. "Working with JD.com not only ensures we get our products to consumers quickly, but will also enable us to initiate targeted and specialized marketing campaigns leveraging JD's data analytics capabilities. We are also very pleased to be expanding our cooperative education programs with JD.com to help consumers increase health and wellbeing awareness regarding natural healthcare."
About JD.com, Inc
JD.com, Inc. is China's leading online direct sales company and the country's largest Internet company by revenue. The Company strives to offer consumers the best online shopping experience. Through its content-rich and user-friendly website jd.com and mobile applications, JD.com offers a wide selection of authentic products at competitive prices and delivers products in a speedy and reliable manner. The Company believes it has the largest fulfillment infrastructure of any e-commerce company in China. JD.com operated 7 fulfillment centers and a total of 166 warehouses in 44 cities, and in total 4,142 delivery stations and pickup stations in 2,043 counties and districts across China, staffed by its own employees. JD.com is a proud member of the NASDAQ100.
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