SCA enhances its hygiene organization

SCA is a global hygiene and forest products company with about 85% of its sales
derived from its hygiene operations. To intensify growth and the pace of
innovation as well as to further strengthen the competitiveness of SCA’s hygiene
operations, on January 1, 2016, the company will implement the following
enhancements of its hygiene organization:

  · The operations in AfH tissue and incontinence products in Europe and North
America will be reorganized into two business units, Away from Home Professional
Care and Incontinence Care.
Away from Home Professional Care will be led by Don Lewis, currently President
of SCA Americas. Incontinence Care will be led by Margareta Lehmann, currently
President of SCA Incontinence Care Europe.
  · Latin America will become a new business unit, SCA Latin America, which will
be led by Pablo Fuentes, Vice President of SCA Latin America at present.
  · Global Hygiene Supply Tissue and Global Hygiene Supply Personal Care are
being strengthened through the respective production activities being given
direct HR responsibility.
  · A project organization is being established and is tasked with optimizing
and streamlining logistics flows. The project organization will be led by Sune
Lundin, currently President of SCA Away from Home Professional Hygiene Europe.
Sune Lundin will continue as a member of the Executive Management Team and
report directly to the President and CEO.

“The new organization provides the preconditions for increasing efficiency, the
pace of innovation and profitable growth for our global hygiene operations,
which currently comprise about 85% of the Group’s sales,” says Magnus Groth,
President and CEO of SCA.

The organizational changes have no impact on SCA’s external financial reporting
structure.

NB: This information is such that SCA must disclose in accordance with the
Securities Markets Act or the Financial Instruments Trading Act. The information
was submitted for publication on August 28, 2015, at 8:00 a.m. CET.
For additional information please contact:

Linda Nyberg, VP Media Relations and Online Communications, 46 8 788 51 58
Johan Karlsson, Vice President Investor Relations, 46 8 788 51 30
SCA is a leading global hygiene and forest products company. The Group develops
and produces sustainable personal care, tissue and forest products. Sales are
conducted in about 100 countries under many strong brands, including the leading
global brands TENA and Tork, and regional brands, such as Libero, Libresse,
Lotus, Nosotras, Saba, Tempo and Vinda. As Europe’s largest private forest
owner, SCA places considerable emphasis on sustainable forest management. The
Group has about 44,000 employees. Sales in 2014 amounted to approximately SEK
104bn (EUR 11.4bn). SCA was founded in 1929, has its headquarters in Stockholm,
Sweden, and is listed on NASDAQ OMX Stockholm. For more information, visit
www.sca.com.