CALABASAS, Calif., Sept. 24, 2015 (GLOBE NEWSWIRE) -- MobileCause, the world's best "mobile first" fundraising and communications platform for nonprofits, has released, "Instagram for Nonprofits Infographic" which will educate organizations on how to get started, and achieve success, on the social media channel for capturing and sharing images and video content.
One of the most effective ways that nonprofits can influence the public is by having a great story to tell and stirring images that compel supporters to act on their behalf and give to their cause. Instagram provides nonprofits the means to visually share their stories with a very wide audience that is growing day by day, overtaking that of both Facebook and Twitter.
- 300,000,000+ users (bigger than Twitter)
- 27% of Americans have an Instagram account
- 49% female/51% male
- On average, Instagram users spend 21 minutes per day on the app
- On an average day Instagram users post 70 million photos and hit the Like button 2.5 billion times.
According to Forrester Research, people who use Instagram are 58 times more likely to like, comment, or share a nonprofit's post than those using Facebook and 120 times more likely than those using Twitter, thus making Instagram essential for nonprofits to promote their cause.
"It's critical for nonprofits who want to reach and engage the widest audience to be present and active wherever their supporters, volunteers and donors (existing and new) spend their time online," stated Chad Elbert, VP of Sales and Marketing at MobileCause. "Instagram is that place."
Download the Instagram for Nonprofits Infographic
MobileCause is the world's best "mobile first" fundraising and donor communication platform for nonprofits. A fully integrated suite of products powers a new generation of giving that is designed to be powerful, simple and secure. We mobilize networks of volunteers, donors and staff, while making it easy for people to give and stay connected from any device. Nonprofits raise more donations while saving time and resources with a powerful set of solutions that include: Crowdfunding and Peer to Peer Campaigns, Event Registration, Ticketing and Fundraising, Sign-up, Survey, Petition and Membership Forms, Digital Fundraising and Mobile Marketing. MobileCause also provides turnkey merchant services with zero transaction fees and an industry low flat-rate credit card processing fee that includes a specialized mobile payment app to collect in-person donations. Dedicated strategy support from fundraising experts look after clients that include United Way, The Salvation Army, American Heart Association, University of Southern California, Habitat for Humanity and many more. Learn more at www.mobilecause.com
A photo accompanying this release is available at: http://www.globenewswire.com/newsroom/prs/?pkgid=36376
