Sales development in September 2015

The H&M group’s sales including VAT increased by 11 percent in local currencies
in September 2015 compared to the same month last year.

Sales development per month in percent in local currencies:

The total number of stores amounted to 3,733 on 30 September 2015 compared to
3,338 on

30 September 2014.

Percentage sales development for the month of October will be published on
16 November 2015.

Karl-Johan Persson, CEO
Contact: Communications and Press Department +46 8 796 53 00.

The information in this press release is that which H & M Hennes & Mauritz AB
(publ) is required to disclose under Sweden’s Securities Market Act. It was
released for publication at 08.00 (CET) on 15 October 2015.
  H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted
on Nasdaq Stockholm. H&M’s business idea is to offer fashion and quality at the
best price in a sustainable way. In addition to H&M, the group includes the
brands & Other Stories, Cheap Monday, COS, Monki and Weekday as well as H&M
Home. The H&M Group has more than 3,700 stores in 60 markets including franchise
markets. In 2014, sales including VAT were SEK 177 billion and the number of
employees is more than 132,000. For further information, visit www.hm.com