Dublin, Oct. 21, 2015 (GLOBE NEWSWIRE) -- Research and Markets (http://www.researchandmarkets.com/research/933jth/mobile_analytics) has announced the addition of the "Mobile Analytics Market by Type (Mobile Advertising and Marketing Analytics, In-app Behavioral Analytics, Application Performance Analytics, and Others), by Deployment, by Verticals, by Region - Global Forecast and Analysis to 2020" report to their offering.
'Mobile Analytics Market by Type (Mobile Advertising and Marketing Analytics, In-app Behavioral Analytics, Application Performance Analytics, and Others), by Deployment, by Verticals, by Region'
Affordability of smartphones and availability of high speed networks has enabled increase in the smartphone penetration. Smartphone penetration rate has reached to a threshold level in most of the developing countries. Furthermore, explosive growth in the mobile apps is bringing mobile and big data together. Mobile app usage and mobile data consumption has continuously grown over the last 5 years. Thus, mobile analytics helps to meet business objectives by analyzing the apps, personalized experiences, and marketing campaigns and derive meaningful insights from mobile data.
The mobile analytics market is broadly classified into types, such as mobile advertisement and marketing analytics, in-app behavioral analytics, application performance analytics, and others. Global mobile ad spending is experiencing exponential growth and this enables the surge in the mobile analytics solutions demand. The global market is expected to grow from USD 1.36 Billion in 2015 to USD 4.12 Billion by 2020, at a Compound Annual Growth Rate (CAGR) of 24.73%.
With the prevalent smartphone penetration and increasing need to obtain actionable insights on the customer behavior is accelerating the demand for the mobile analytics solutions across the globe. There are several other factors such as increasing use of mobile advertising and rapid growth in mobile data that are further pushing this market on a high-growth trajectory.
Key Topics Covered:
1 Introduction
2 Research Methodology
3 Executive Summary
4 Premium Insights
5 Market Overview
6 Industry Trends
7 By Type
8 By Deployment
9 By Vertical
10 Geographic Analysis
11 Competitive Landscape
12 Company Profile
13 Appendix
For more information visit http://www.researchandmarkets.com/research/933jth/mobile_analytics