Sales development in October 2015

The H&M group’s sales including VAT increased by 12 percent in local currencies
in October 2015 compared to the same month last year.

The total number of stores amounted to 3,807 on 31 October 2015 compared to
3,437 on 31 October 2014.

Percentage sales development for the month of November and total revenue in SEK
for the fourth quarter (September to November) will be published in a separate
press release at 08.00 (CET) on 15 December 2015. The Full-year Report, covering
the period 1 December 2014 to 30 November 2015, will be published on 28 January
2016.

Karl-Johan Persson, CEO
Contact: Communications and Press Department 46 8 796 53 00.

The information in this press release is that which H & M Hennes & Mauritz AB
(publ) is required to disclose under Sweden’s Securities Market Act. It was
released for publication at 08.00 (CET) on 16 November 2015.
H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on
Nasdaq Stockholm. The company’s business concept is to offer fashion and quality
at the best price. In addition to H&M, the Group includes the brands COS, Monki,
Weekday, Cheap Monday, & Other Stories as well as H&M Home. The H&M Group has
more than 3,800 stores in 61 markets. In 2014, sales including VAT amounted to
more than SEK 177 billion and the number of employees was more than 132,000.
For further information, visit www.hm.com