Tracx Wins Gold in Best in Biz Awards 2015

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| Source: Tracx

NEW YORK, Dec. 3, 2015 (GLOBE NEWSWIRE) -- Tracx has been named a gold winner for Best New Version of the Year in the Best in Biz Awards, the only independent business awards program judged by members of the press and industry analysts.

Tracx has launched several industry-first capabilities that provide businesses with actionable insights that drive results, including Sentity, Visual Listening and Smart Recommendations. Tracx's Sentity goes beyond traditional sentiment analysis, which assigns a single sentiment score per post. Instead, Sentity provides scores for each entity within the entire post, which allows users to dig deeper into posts expressing mixed sentiment, as they can clearly see exactly what is being referenced as positive and what is referred to negatively. Tracx also provides a visual listening solution that delivers integrated photo and text analytics together in one unified social enterprise platform. These two innovations, along with Tracx's Smart Recommendation's Engine, continue to deliver deeper, more actionable consumer insights and smarter social engagements throughout the customer journey.

The fifth annual Best in Biz Awards program in North America boasted the highest number of submissions to date. More than 600 entries were received this year, from a wide array of public and private companies of all sizes and from a variety of industries and geographic regions in the U.S. and Canada.

"What impressed me about this year's entries was their depth, variety and energy," said Dale Dauten, having served on every judging panel during the past five years of Best in Biz Awards. "Studying these entries, you feel the rush of relentless creativity. Hang on for the ride – the engine of innovation is racing ahead."

"We are honored to have been recognized as a gold winner of Best New Version of the Year," said Amy Inlow, CMO at Tracx. "We continue to work tirelessly in order to provide the most powerful social business cloud available, and this award represents the culmination of those efforts."

Winners of Best in Biz Awards 2015 were determined based on scoring from an independent panel of 46 judges from highly recognized newspapers, business, consumer and technology publications, radio outlets, and analyst firms. In addition to the numerous judges returning from previous panels from years 2011 – 2014, this year's judging panel included several worthy additions to the high-profile group. The panel included contributors to ABC, About.com, Bloomberg Businessweek, Buffalo News, Business News Daily, Chip Design Magazine, Computerworld, Consumer Affairs, CRN, ECT News Network, eWeek Channel Insider, Fast Company, Fierce Online Video, Forbes, FOX News Latino, Hartford Business Journal, Inc. Magazine, InfoRisk Today, Information Week, King Features Syndicate, L.A. Biz, MediaPost, Motley Fool, PE HUB, Phoenix Business Journal, Portland Business Journal, ReadWriteWeb, San Jose Mercury News, Silicon Valley Business Journal, Small Business Digest, South Florida Business Journal, Tech Cocktail, Wired, Woman's Day and Xconomy.

For a full list of gold, silver and bronze winners in Best in Biz Awards 2015, visit: http://www.bestinbizawards.com/2015-winners.

About Tracx

Tracx is the leading social business cloud empowering enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. The solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually driven Social Recommendation Engine, enabling smarter interactions that deliver meaningful business results. The world's most respected and leading brands such as BMW, Kraft Foods, and Rolex rely on Tracx to identify and target audiences, improve planning, enhance monitoring and effectively engage consumers. Tracx is headquartered in New York City with offices in Tel Aviv and London. For more information, visit http://www.tracx.com.

About Best in Biz Awards

Best in Biz Awards recognizes top companies, teams, executives and products for their business success as judged by established members of the press and industry analysts. Best in Biz Awards honors are conferred in two separate programs annually: North America, and International. Entries will begin to be accepted in the fourth annual Best in Biz Awards International program in January 2016. Any organization worldwide may enter any of the more than 60 company, department or team, executive and product categories. For more information about the entry process and categories in the International program, please visit: http://intl.bestinbizawards.com.
 

Amy Inlow
203-829-5652