Sales development in December 2015

The H&M group’s sales including VAT increased by 10 percent in local currencies
in December 2015 compared to the same month last year.

The total number of stores amounted to 3,957 on 31 December 2015 compared to
3,537 on 31 December 2014.

The Full-year Report, covering the period 1 December 2014 – 30 November 2015,
will be published at 08.00 (CET) on 28 January 2016. Percentage sales
development for the month of January will be published at 08.00 (CET) on 15
February 2016.

Karl-Johan Persson, CEO
Contact: Nils Vinge, Head of IR, 46 8 796 5250.

The information in this press release is that which H & M Hennes & Mauritz AB
(publ) is required to disclose under Sweden’s Securities Market Act. It was
released for publication at 08.00 (CET) on 15 January, 2016.

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on
Nasdaq Stockholm. H&M’s business idea is to offer fashion and quality at the
best price in a sustainable way. In addition to H&M, the group includes the
brands & Other Stories, Cheap Monday, COS, Monki and Weekday as well as H&M
Home. The H&M Group has more than 3,900 stores in 61 markets including franchise
markets. In 2015, sales including VAT were SEK 210 billion. For further
information, visit hm.com (http://www.hm.com).