Marimekko Corporation, Press release, 28 January 2016 at 10.00 a.m.
Marimekko launches its fall/winter 2016 ready-to-wear collection at Paris Fashion Week on 6 March in Palais de Tokyo. The company’s second presentation at Paris Fashion Week, based on the brand’s lifestyle thinking, highlights Marimekko’s theme for 2016: a tribute to strong women – past, present, and future.
”This collection is an ode to originality and empowered women,” says Marimekko’s Creative Director Anna Teurnell. “Marimekko is about appreciating imperfection and personality – being true to oneself. We design products for the everyday lives of real women, to inspire them to dress for themselves and live their lives as they choose. The collection features surprising juxtapositions, asymmetric silhouettes, innovative ideas for a fall and winter wardrobe and Marimekko’s trademark prints and interesting colour combinations.”
The presentation demonstrates Marimekko’s distinctive design approach
In its presentation at Paris Fashion Week, Marimekko tears down walls between fashion and design by incorporating elements from its home collection in the space, conveying the timeless aesthetic Marimekko builds from the interplay of these two worlds. Marimekko is one of the first true lifestyle brands in the world, founded in 1951 to bring joy to everyday moments.
“At Marimekko fashion and design have always been closely connected and approached from a lifestyle perspective. I think this approach is increasingly topical in today’s world. We are proud of our heritage and the fact that Marimekko has played a significant part in the formation of Finnish design thinking, renowned for its inclusivity and functionality,” says Anna Teurnell.
By presenting at Paris Fashion Week, Marimekko continues to build further international recognition among fashion and design influencers and strengthen its distribution presence and online business position in Europe.
“The presentation at Paris Fashion Week is one important element supporting our internationalisation strategy. After our successful first introduction in Paris last October, we find it essential to continue presenting our point of view on fashion and design at one of the most important fashion events in the world. Paris Fashion Week is a great platform to reach both top international media as well as potential retailers, such as premium department stores, multibrand stores, and e-tailers, in our key market areas Europe, North America, and the Asia-Pacific region,” says Marimekko’s President Tiina Alahuhta-Kasko.
Further information:
Asta Halme, Communications, Marimekko
+358 9 7587 233
asta.halme@marimekko.com
MARIMEKKO CORPORATION
DISTRIBUTION:
Key media
Marimekko is a Finnish design company renowned for its original prints and colours. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. Marimekko products are sold in about 40 countries. In 2014, brand sales of the products worldwide amounted to EUR 187 million and the company's net sales were EUR 94 million. More than 140 Marimekko stores serve customers around the globe. The key markets are Northern Europe, North America and the Asia-Pacific region. The Group employs about 500 people. The company’s share is quoted on NASDAQ Helsinki Ltd. www.marimekko.com