Raisio plc, Stock Exchange Release, 13 April 2016, at 9.30 a.m. Finnish time
RAISIO TO LICENSE THE HONEY MONSTER BRAND TO BRECKS
The Raisio Group has today signed an agreement to license the Honey Monster brand to The Brecks Company Limited. The license agreement will be effective from 1 July 2016 and thereafter Brecks will market and sell Honey Monster products in the UK. The license agreement does not have a significant impact on the Raisio Group’s earnings.
CEO Matti Rihko says that in line with its agreed strategy, Raisio will continue with its focus on healthy snacks. “Ready-to-eat breakfast cereals are not at the core of Raisio’s strategy so the licensing of the Honey Monster brand is a good solution that ensures that Honey Monster cereals will continue to be available to British consumers."
Brecks was established in 1992. Its product range includes a wide selection of cereals that the company produces at its two UK-based factories.
Further information: www.brecksfood.com
RAISIO PLC
Heidi Hirvonen
Communications and IR Manager
tel. +358 50 567 3060
Further information:
CEO Matti Rihko, tel. +358 400 830 727