JERSEY CITY, N.J., April 21, 2016 (GLOBE NEWSWIRE) -- SITO Mobile Ltd. (SITO) (NASDAQ:SITO), a leading mobile engagement platform, announced today a partnership with Cardlytics, a purchase intelligence platform, which combines SITO Mobile’s location-based mobile advertising platform capabilities with Cardlytics’ purchase-based measurement offering.
This partnership will offer SITO Mobile’s advertising clients a direct link from mobile location-based advertising and foot traffic (via SITO’s Real-time Verified-Walk-In), directly to consumer spend for full “closed-loop” measurement. Combining location-based targeting with directly correlated offline and online purchase results gives advertisers excellent and timely insight into the effectiveness of their campaigns and a true ROI based on campaign spend, demographics and walk-in traffic.
“Using Cardlytics’ purchase intelligence is a natural extension of SITO’s Mobile Engagement Solution,” said Jerry Hug, Chief Executive Officer of SITO Mobile. “Providing closed-loop attribution is the holy grail for our advertisers, and this partnership will allow us to tie purchase data directly to mobile campaigns and location-based foot traffic. SITO Mobile has already committed to run multiple campaigns along with Cardlytics as a result of strong client demand. This data partnership is one of many enhancements SITO Mobile is making to its mobile platform in the coming months as we continue to provide cutting edge mobile technology solutions and insights for our advertisers."
“Cardlytics Measurement helps brands measure the effectiveness of their marketing based on the metric that matters most: sales,” said Marc Ginsberg, President of U.S. Advertising, Cardlytics. “We are excited to partner with SITO Mobile to provide their clients with true online-to-offline measurement based on actual purchases.”
About SITO Mobile Ltd.
SITO Mobile provides a mobile engagement platform that enables brands to increase awareness, loyalty and ultimately sales. For more information, visit www.sitomobile.com.
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