WOODLAND HILLS, Calif., May 03, 2016 (GLOBE NEWSWIRE) -- ReachLocal Inc. (NASDAQ:RLOC), a leader in powering online marketing for local businesses, announced today that it won Bronze in The 2016 American Business Awards. Its ReachDisplay InApp™ solution was awarded a Stevie® in the “Business-to-Business” category in The 14th Annual American Business Awards on May 2, 2016.
More than 3,400 nominations from organizations of all sizes and in virtually every industry were submitted this year for The American Business Awards consideration in a wide range of categories.
ReachLocal’s ReachDisplay InApp delivers location-based dynamic advertisements to consumer smartphones. ReachDisplay InApp puts a virtual geo-fence between 3 to 5 miles around business locations – or other locations business owners want to target – and shows ads for that business to consumers inside that area. They see an engaging in app ad that shows them how far they are from that business, enticing them to take an action.
“New mobile marketing technologies like ReachDisplay InApp leverage the growth in mobile usage by giving local businesses the tools needed to reach consumers in highly-focused ways not previously possible,” said Kris Barton, ReachLocal’s Chief Product Officer. “With ReachDisplay InApp, ReachLocal has leveled the playing field in local advertising by offering every business regardless of size the capability to reach potential customers within a distance of a business by using GPS technology.”
ReachDisplay InApp is just one of several ReachLocal offerings that ensures local businesses have what they need to compete in the rapidly growing mobile ecosystem. The company also offers ReachSite™, a professionally designed, mobile-responsive website, as well as mobile landing pages for ReachSearch™ clients; ReachEdge™, lead conversion software that includes a mobile app for on-the-go access to lead lists and other results; ReachCast™, a web presence management solution that includes mobile-responsive website landing pages; ReachListings™, a managed local listings service that broadens your exposure in search engines; and ReachSocial™ Ads, a new local Facebook advertising solution designed to help local businesses leverage the power of the world’s leading social media site.
More than 250 professionals worldwide participated in the judging process to select this year’s Stevie Award winners.
About ReachLocal
ReachLocal, Inc. (NASDAQ:RLOC) helps local businesses grow and operate their business better with leading technology and expert service for our clients' lead generation and conversion. ReachLocal is headquartered in Woodland Hills, Calif. and operates in four regions: Asia-Pacific, Europe, Latin America and North America.
About The Stevie Awards
Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 10,000 entries each year from organizations in more than 60 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.