Polygiene and Converse Footwear (Japan) partner todeliver odor-­free footwear to the Japanese market

Converse Footwear Co.,Ltd. (Japan) is the first footwear brand to introduce the
advantages of Polygiene Odor Control Technology to Japanese consumers, with
Converse’s pioneering S/S16 line, the Whiteplus collection. The partnership with
Converse Footwear (Japan) gives Polygiene a foothold into a new untapped market
where odor-free footwear has a great potential among odor-­conscious consumers.
“With Polygiene odor-free treatment we add value to our Whiteplus line by being
innovative and consumer oriented, yet still stay true to the core of our brand,”
says Teppei Sasao, manager marketing, Converse Footwear (Japan).

Super­popular Spring-Summer collection in White They are more than just being
“white” with their linings and insoles treated by the Swedish Odor-free
treatment ”Polygiene”, and this promises you improved functionality.

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ALL STAR WHITEPLUS HI/OX, JACK PURCELL NT WHITEPLUS SLIP-ON WEAPON WHITEPLUS OX
(30th year anniversary model), SKIDGRIP WHITEPLUS
*All on sale since late March of 2016

Polygiene’s evolving partnership with the iconic footwear brand is showcased in
the ongoing sales of the Whiteplus collection. The collections are co-branded
with Polygiene.

“We are proud and excited to further develop our partnership with legendary shoe
maker Converse Footwear (Japan). It is a great introduction to the fashion
-sensitive footwear market in Japan,” says Christian von Uthmann, CEO of
Polygiene.

According to the Yano Research Institute, one of the largest marketing research
and consulting firms in Japan, the domestic shipment of sports shoes in Japan
includes 90 million pairs in total.

For press images and more information please visit www.polygiene.com/ir.
For more information, please contact:
Christian von Uthmann, CEO, Polygiene
Mobile: + 46 (0)70 319 77 21, e­mail: cvu@polygiene.com
About Polygiene
Polygiene Odor Control Technology is a world-­leading technology for odor
control. The company is recognized as the global provider of Stay Fresh®
solutions for clothing, sports equipment, lifestyle textiles and other
materials. Polygiene brings the Scandinavian values of quality and care for the
environment to life through its products. More than 100 global premium brands
such as Patagonia, Adidas, Salomon, POC, Peak Performance, Berghaus, Dcore and
La Sportiva have chosen to use Polygiene in their products. Headquartered in
Malmö, Sweden, Polygiene was established in January 2006 through a spin-­off
from the specialty chemicals company Perstorp. The company is listed on Nasdaq
First North. The ticker symbol is POLYG. Remium Nordic AB acts as the Certified
Adviser for Polygiene.

About Converse Footwear Japan
Converse Footwear Co., Ltd. (Japan) takes care of brand management, marketing,
product planning, development, and sale of the Converse footwear in Japan.
info@converse.co.jp http://www.converse.co.jp/