KENZO x H&M: Introducing a new world of creativity, playful energy and love of fashion


H&M is proud to announce that the next designer collaboration will be with
KENZO, the vibrant and playful Parisian house that captures the energy of global
culture to create its unique, youthful spirit. Creative Directors Carol Lim and
Humberto Leon will bring the spirit of KENZO to H&M, creating collections for
women and men as well as accessories. KENZO x H&M will be available in over 250
selected H&M stores worldwide, as well as online, from November 3, 2016.
Since joining the house in 2011, Carol Lim and Humberto Leon have set their own
fashion agenda with collections full of bold colours and vivid prints, revealed
through high-impact shows, artist collaborations and creative digital campaigns.
Global influences and traditions are remixed and fused with the energy of the
street, resulting in collections that are both inspirational and accessible to
their fans around the world. At KENZO, fashion expresses freedom, joy and
individuality for all.

“We can’t wait to share with everyone the world of KENZO x H&M, with all of its
creativity, fun and love of fashion,” says Ann-Sofie Johansson, Creative Advisor
at H&M.

“With this collaboration with H&M we want to think big, push the boundaries and
bring the new energy of KENZO to everyone around the world,” says Carol Lim and
Humberto Leon, Creative Directors at KENZO.

Read more about the collaboration on
www.hm.com/magazine (http://www.hm.com/entrance.ahtml?orguri=%2Fmagazine).
www.kenzo.com
www.hm.com (http://www.hm.com/entrance.ahtml)

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For more information, please contact:
H&M Media Relations
Phone: +46 8 796 53 00
Email: mediarelations@hm.com
H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on
Nasdaq Stockholm. H&M’s business idea is to offer fashion and quality at the
best price in a sustainable way. In addition to H&M, the group includes the
brands & Other Stories, Cheap Monday, COS, Monki and Weekday as well as H&M
Home. The H&M Group has more than 4,000 stores in 61 markets including franchise
markets. In 2015, sales including VAT were SEK 210 billion and the number of
employees is more than 148,000. For further information, visit
hm.com (http://media.ne.cision.com/l/cnhpuies/www.hm.com).