Sales development in May and second quarter 2016

May 2016
The H&M group’s sales including VAT increased by 9 percent in local currencies
in May 2016 compared to the same month the previous year. Adjusted for calendar
effects, sales increased by 11 percent.

Second quarter 2016
In the second quarter of 2016, i.e. during period 1 March to 31 May, sales
including VAT increased by 5 percent in local currencies compared to the
corresponding quarter last year. Sales including VAT converted into SEK
increased by 2 percent and amounted to SEK 54,341* m (53,233). Sales excluding
VAT amounted to
SEK 46,874* m (45,867).

The total number of stores amounted to 4,077 on 31 May 2016 compared to 3,639 on
31 May 2015.

Percentage sales development for the month of June will be published on 15 July
2016 at 08.00 (CET).

*The amounts are provisional and may deviate slightly from the Interim Report
that will be released on 22 June 2016.

Karl-Johan Persson, CEO
Contact: Nils Vinge, Head of IR, +46 8 796 5250.

The information in this press release is that which H & M Hennes & Mauritz AB
(publ) is required to disclose under Sweden’s Securities Market Act. It was
released for publication at 08.00 (CET) on 15 June 2016.

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on
Nasdaq Stockholm. H&M’s business idea is to offer fashion and quality at the
best price in a sustainable way. In addition to H&M, the group includes the
brands & Other Stories, Cheap Monday, COS, Monki and Weekday as well as H&M
Home. The H&M Group has more than 4,000 stores in 62 markets including franchise
markets. In 2015, sales including VAT were SEK 210 billion and the number of
employees is more than 148,000. For further information, visit
hm.com (http://www.hm.com).